Kaufland offers you an optimal reach for your offers in Germany, with a brand awareness of 96.9%*.
32 million
visitors per month on Kaufland.de
56 million
potential online customers in Germany
*source: Kaufland
Population
83,2 million
> 40%
of internet users make online purchases at least once a month
55%
increase in e-commerce users by 2028
The average order value is
42%
higher than the European average
Largest European economy
Germany is the largest economy in Europe and is known for its strong industrial and technology sector.
Inventor of gummy bears
The popular gummy bears were invented in Germany in 1922 by Hans Riegel. Today, they are one of the most popular sweets in the world.
Famous landmark
Cologne Cathedral is the most visited building in Germany. Six million people flock to see it every year.
German bread variety
With over 3,000 different types of bread, German bread culture has been officially recognised as cultural heritage.
The world-famous Oktoberfest
The largest folk festival in the world takes place in Munich every year. Millions of visitors from all over the world come to celebrate Bavarian culture.
A love of sausage
With over 1,500 different types of sausage, including bratwurst, currywurst and weisswurst, the variety of new flavours is endless.
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