Seller Registration
On this page, you will find all the information you need to register as a seller with Kaufland Global Marketplace.
Requirements to sell with Kaufland Global Marketplace:
- You are a trader
- You are easy to reach (by telephone and e-mail)
- You do not sell items from prohibited categories
- You have an official EAN (GTIN) for all products
Shipping
Shipping to end customers and processing of returns from your target country. During the onboarding, you must define your shipping groups in advance to create your offers. This in order to assign the items to the appropriate shipping costs, shipping types (e.g. package, hauler delivery), destination countries and transport times.
Customer communication
Customer communication in local language needed: Our multilingual ticket system translates the requests into different languages without any additional costs (Activation in the Seller Portal needed).
Product data
Product data in local language needed: Kaufland Global Marketplace offers you the product data translation into different languages without any additional costs (Activation in the Seller Portal needed).
You can automatically translate your existing product data and transfer it to other sales channels. You can make changes at any time afterwards.
Legal texts
For each Kaufland sales channel, separate legal texts (GTCs, revocation policy, privacy policy, legal notice) must be on file in the national language and adapted to the country-specific laws for each country of sale. Automatic translation and transfer of legal texts without any additional costs (Activation in the Seller Portal needed).
EPR guidelines
Registration with LUCID packaging register, category-specific requirements such as WEEE/battery number, registration via the ear foundation, DIVID register (single-use plastic products)
Registration with the Slovakian Ministry of the Environment by PRO
Registration with the Czech Ministry of the Environment by PRO
Mandatory registration for Polish and non-Polish dealers via the BDO portal.
GLN number from the EDM portal, for non-Austrian dealers; registration by an authorised representative
Registration for the respective EPR category with the responsible Producer Responsibility Organisation (PRO).
Registration with packaging register CONAI, category-specific registration for WEEE with Registro A.E.E. and for battery products with Registro PILE, for non-Italian dealers registration by an authorised representative
Storage of the EPR registration number(s) per country
Mandatory for packaging. Other categories mandatory depending on the product range.
For the sale on Kaufland.sk you currently do not need to provide EPR information.
For the sale on Kaufland.cz you currently do not have to provide EPR information.
Mandatory for packaging. Other categories mandatory depending on the product range. Also mandatory in the wrong-supplier model.
For sales on Kaufland.at you currently do not have to enter any EPR information. By accepting the General Terms and Conditions (GTC) Kaufland Marketplace GmbH you confirm your compliance with the EPR requirements.
Mandatory for packaging. Other categories depending on the product range.
For the sale on Kaufland.it you currently do not need to enter any EPR information.
Tax registration per country of sale for EU traders
Country-specific VAT ID of the company headquarters for the respective sales channel and OSS number for online sales within the EU.
Tax registration per country of sale for non-EU traders
As a non-EU merchant, you must always carry out a country-specific tax registration as part of the onboarding process in the Seller Portal and enter the corresponding VAT ID for each sales channel.
Designation of a responsible person in the EU for CE-certified products manufactured outside the EU.
Import of goods with a DDP label (delivery duty paid) .
Necessary evidence according to legal form (minimum requirements)
Sole proprietorship: Copy of ID card/passport (verification via IDnow), business licence
Sole proprietorship (e.K.): Copy of ID card/passport (verification via IDnow)
Corporations / partnerships (GmbH, OHG, KG, …): Copy of ID card / passport of all company representatives, commercial register excerpt, proof of ownership structure
Partnership under the civil code (GbR): Copy of identity card / passport of all company representatives, trade licence, proof of shareholding
Information on the beneficial owners
In accordance with the applicable Money Laundering Directive, Kaufland Global Marketplace is obliged to identify the beneficial owner of your company. Please enter this information when you register as a dealer so that your dealer account can be activated quickly.
Please note: On 1 July 2021, the countries of the European Union (EU) have introduced a new VAT regulation for e-commerce (“EU Digital Package 2021”) which affects your sales of goods to EU consumers via online marketplaces and therefore also via Kaufland.de.
One significant change of the new regulation is that the marketplace will be considered a ‘Deemed Supplier’ and will be obliged to calculate and pay VAT on B2C sales of goods on Kaufland.de. You will be affected by this if you carry out the following transactions for B2C sales on Kaufland.de:
- Shipments of goods sent from an EU location to an EU customer if the seller is not located in the EU; and
- Shipments of goods sent from a non-EU location to an EU customer if the value of the shipment does not exceed 150 euros.
You can find further information about the ‘Deemed Supplier Model’ here.
What is a beneficial owner?
According to the current Money Laundering Act, we are obliged to identify the beneficial owner(s) of your company. It is therefore very important that you provide this information when you register as a seller for your account to be activated as quickly as possible.The beneficial owner is the natural person who is the owner of funds or other assets of your company, or a legal entity (such as a limited liability company) that ultimately has control over the company (legal basis: §3 Money Laundering Act (GwG)). The beneficial owner directly or indirectly holds 25 % or more of the shares or voting rights in your company. Therefore, several persons of your company can be beneficial owners.
What details and documents are required regarding the beneficial owner?
To identify the beneficial owner, we require the name, date and place of birth, home address, as well as information on the exact capital share (in %). In addition, we require a shareholders’ agreement, a list of shareholders, corresponding audit reports or other proof of the shareholding structure within the company. Information in the shareholders’ agreement that goes beyond this information can of course be blacked out.
Example 1: Ltd with two beneficial owners
- Shareholder A has a 50 % share in the company
- Shareholder B has a 40 % share in the company
- Shareholder C has a 10 % share in the company
Shareholders A and B are beneficial owners and would have to be declared by you accordingly. Shareholder C owns less than 25 % of the shares in the company and is therefore not the beneficial owner.
Example 2: Ltd with two beneficial owners and one participating company
- Shareholder A has 33 % share in the company
- Shareholder B has 33 % share in the company
- A participating Ltd company has a 34 % share in the company
The participating Ltd company has the following shareholding structure:
- Shareholder C: 40 % share in the participating company
- Shareholder D: 60 % share in the participating company
Only shareholders A, B and D are beneficial owners. A and B, as they own more than 25 % of the shares in the Ltd.
Regarding the Ltd company involved, it depends on the ownership structure of the respective shareholders.
Shareholder C is not the beneficial owner, as 40 % is generally not sufficient for a majority shareholding or control of the Ltd company involved. This is only the case if at least 50 % of the shares are held. For this reason, shareholder D is the beneficial owner because he controls more than 50 % of the Ltd company involved.
Please upload all the necessary documents (including those relating the shareholdings of the involved company) when registering.
Do you have any questions?
Our personal Seller Support will help you!