Rely on a strong brand and sell online on the Kaufland marketplaces!
56 million
potential online customers
11.000
sellers already sell with Kaufland Global Marketplace
Become part of Kaufland Global Marketplace!
One registration for all Kaufland marketplaces.
FAST BUSINESS EXPANSION
Kaufland Global Marketplace offers sellers an ideal infrastructure to grow nationally and internationally as a global player quickly and without extensive expansion of resources.
INTERNATIONAL BRAND AWARENESS
With 1,500 shops in 8 countries, Kaufland offers you a high level of international brand awareness for optimum reach of your offers.
PERSONAL SELLER SUPPORT
Our personal seller support is available in many languages to help finding solutions together and optimising individual performance.
Reach new customers easily – even on an international scale
We are pleased to have been working with Kaufland.de for many years. Our onboarding was straightforward, and we were supported by friendly and professional staff throughout the process. This allows us to make the best use of the platform and reach many new customers. We wish Kaufland.de much success with the international marketplaces and will of course be with them for the journey.
CHAL-TEC GmbH/ Berlin Brands Group
A long-term partnership at eye level
We have been working closely with Kaufland.de for five years now. Our partnership has always been based on friendliness and mutual trust. Thanks to its long-term tradition of brick-and-mortar stores, Kaufland has a loyal customer base that also drives its online business. A wide range of sellers and brands benefit from the resulting high reach and strong customer trust.
Juskys Gruppe GmbH
Your advantages as a seller with Kaufland Global Marketplace
To maximise your sales potential, we support you with your national and international growth.
Sell internationally
With just one registration, you can sell nationally and internationally on all Kaufland marketplaces. Our multi-marketplace technology allows you to manage all offers, orders and product data centralised from just one seller portal. Learn more!
Sponsored Product Ads
Our performance-based promotion tool allows you to increase the visibility of your products on Kaufland Global Marketplace through a more prominent placement. Reach exactly those customers who are searching for your products or are looking at similar products. Learn more!
Fulfillment by Kaufland
With the integrated logistics solution Fulfillment by Kaufland (FBK), Kaufland Global Marketplace takes over your shipping and the associated processes such as warehousing, packaging, return management and customer service. This allows you to focus on your product assortment, stable goods procurement and optimised pricing. Learn more!
Marketplace Services
In order to increase your sales and boost your success with Kaufland Global Marketplace, we offer you various services. Learn more!
49,90€**
per month, plus VAT
**1250 Kč / 220 zł
Basic Plan + Linking
39,90€**
per month, plus VAT
**990 Kč / 75 zł
Basic Plan
Frequently Asked Questions
What is Kaufland Global Marketplace?
Kaufland Global Marketplace enables you to sell on a variety of country-specific marketplaces with just one registration. Our multi-marketplace technology allows you to centrally control your offers, orders and product data and supports you with further services that you need as a global player. Kaufland Global Marketplace offers you an ideal infrastructure to grow internationally and combines concentrated trading power with state-of-the-art platform technology. As a Kaufland Global Marketplace seller, you expand your sales strategy and increase your reach and target groups.
What does the cooperation look like?
For the cooperation, you must first register as a seller on our marketplace. This will give you access to our Seller Portal. Here you can list your products yourself on our marketplace using GTINs and then sell them under your own name. We take care of the marketing for you and advertise your products automatically via external channels. When an order is received, we provide you with all the necessary shipping information from the customer. You are responsible for shipping the ordered goods to the end customer. As the customer’s contractual partner, you also handle the invoicing, while we take care of the payment processing. After receipt of the order by the customer, you will receive your sales proceeds from Kaufland Global Marketplace. During the entire sales process, our first-level customer service supports you with your customer queries. In addition, our seller support is available to assist you with selling on Kaufland.
How can I register as a seller for a specific Kaufland marketplace?
After you successfully complete your registration, you will be able to select your country-specific sales channels.
What information and documents do I need for registration?
We require the following information and documents from you for registration:
- Information on your company representatives
- Information on the beneficial owners and shareholding ratios
- Information under tax law, such as the VAT ID for your company headquarters and, if your company is headquartered abroad, a VAT ID for the marketplace country or an OSS-registered VAT ID
- Information on the product range offered
Depending on the company form or legal form of your company, we will require the following documents from you:
- Trade license or excerpt from the Commercial register
- Valid ID documents for all company representatives
- Verification of shareholding ratios (only for partnerships)
How can I list my products?
You have four different options for listing your products on our marketplace:
- Via software partners: You can connect to our marketplace with a software partner. We work with more than 70 software and middleware providers. You can find an overview here. This way you can automatically import your product and offer data from your shop to our platform.
- Via our open API: In addition, you can also connect via our open API by building your own integration from your system to our platform.
- Via CSV upload: A third option is to list via CSV files. For this, you can use our CSV file templates to directly insert your product and offer data for multiple EANs and import the files via the seller portal.
- Manually: Last but not least, you can also list your products manually in our seller portal.
What fees are charged when I sell with Kaufland Global Marketplace?
You pay a monthly basic fee and variable sales commissions. The monthly basic fee is 39.95 € and includes among others the following services:
- unlimited listing of products
- our automated multi-channel marketing via external channels (SEO, SEA, Google Shopping, price comparison portals)
- our payment processing
- our personal seller and customer support
In addition, you can also add a link to your own online shop. This option can be booked for an additional charge.If you are selling with Kaufland Global Marketplace on several Kaufland marketplaces, you only pay the monthly basic fee for one marketplace. The sales commission depends on the category and is between 7 and 16 percent. You can find an overview here. The commission is only calculated on actual sales, not on returns or cancellations.
Do you have any questions?
Our personal seller support will help you!
Start selling on the Kaufland marketplaces now and increase your sales!
*The Early Bird offer is only valid for additional sales commissions on kaufland.pl and kaufland.at in the first three months after the respective launch of the sales channel. This does not affect the commissions on kaufland.de, kaufland.sk and kaufland.cz: If you sell on kaufland.de, kaufland.sk or kaufland.cz, you will continue to pay the sales commissions that accrue according to the sales category. After the three-month promotional period, you will also be required to pay the applicable sales commissions on kaufland.pl and kaufland.at. All sellers who activate kaufland.at or kaufland.pl in the period from 8th April 2024 to 31st December 2024 are eligible to participate in the Early Bird promotion and use the marketplaces while paying no basic fee. If you have already activated kaufland.de, kaufland.cz or kaufland.sk before the start of kaufland.pl or kaufland.at and subsequently activate the latter, you no longer have to pay the monthly basic fee for all Kaufland sales channels for the following three months. If kaufland.de, kaufland.cz and kaufland.sk are not activated, the basic fee will only be charged after the expiry of the three-month Early Bird promotion following the launch of the kaufland.pl or kaufland.at marketplaces. The Sponsored Product Ads (SPA) discount is an immediate discount of up to 200 euros per month for the activation of the kaufland.pl and kaufland.at sales channels during the first three months after the launch of the respective marketplace (up to 600 euros per sales channel in total), provided that SPA services are used. The discount only applies to the use of SPA services on kaufland.pl and kaufland.at and cannot be transferred to kaufland.de, kaufland.cz or kaufland.sk or to the other respective kaufland.pl or kaufland.at sales channel. The discount will be deducted from the invoice amount at the end of the month in which the service is provided. If the monthly pro-rata discount is not used, it expires at the end of the month. The discount can only be claimed for each sales channel if at least one offer has been published per marketplace.
**After registering, you decide which marketplace you want to publish your offers on and from which active sales channel the monthly basic fee should be debited. The basic fee will be charged in the local currency of the corresponding marketplace. The basic fee for Kaufland.pl is debited in Polish zlotys and for Kaufland.cz in Czech crowns.
In the first 30 days, both the basic fee and the fee for linking to your online shop are waived. Sales commissions remain unaffected. Consequently, you are obligated to pay the applicable commissions on the Kaufland marketplaces. After the 30-day trial period, the basic monthly fee must be paid for the sales channel that was activated first. The use of the other sales channels is then included in this basic fee. All applicable fees will be deducted from your existing credit balance or must be paid by bank transfer. The collaboration can be cancelled at any time.
***An upgrade to a higher-quality subscription model is possible at any time. A downgrade of the subscription model will take effect four weeks after the request.