Product Data – Mandatory Attributes

We want to offer our customers a complete shopping experience. To do that, it is important to us to be able to present the highest-quality product detail information, and therefore detailed product data. As a seller, you will also benefit from this because complete, informative product data is proven to encourage customers to make a purchase decision, which in turn will boost your sales.

1. Mandatory Information

In order to add your product data to our marketplace quickly and seamlessly, your product data file must include all the mandatory attributes at a minimum. The following mandatory attributes apply to all categories:

More detailed information and examples of these attributes can be found in our Product Data Guidelines.

2. Material Identification

The EU Textile Regulation governs the designation of textile fibers and their labeling and fiber composition. All products containing at least 80% textile fibers by weight must be labeled accordingly.

For example, the following must be clearly labeled:
Clothing, blankets, furniture covers, umbrellas and parasols, floor coverings, mattress covers, covers on camping items, etc.

Information on the fiber composition must be provided in the correct manner:

• Made-up or brand names are prohibited, e.g. “Lycra”.
• For textile products, all fibers contained in the product must be specified in descending order of their percentage by weight. Example: 80 % Baumwolle, 20 % Polyester (80% cotton, 20% polyester).
• Abbreviations of textile fibers, e.g., “PES” for polyester, are prohibited; the names must always be written out in full.
• Textile fibers must be written in German. For example, the term “cotton” is prohibited.

How do you send the correct information to Kaufland.de?
The attribute “material_composition” is provided specifically to enable you to send the correct textile compositions to Kaufland.de. Enter the information in the attribute in the following format: “80 % Baumwolle, 20 % Polyester”. Informationen in folgender Form in das Attribut ein: „80 % Baumwolle, 20 % Polyester”.

You can find further information online by searching for “EU Textile Regulation”.

3. Per Unit Pricing

In accordance with Section 2 of the German Price Indication Regulation (Preisangabenverordnung; PAngV), the per unit price must be provided for open packaging or sales units without wrapping that are offered by weight, volume, length, or area.

For example, if you want to offer a shower gel with a filling quantity of 0.7 liters, you must provide this information to us in your product file.

We have listed some products here that you would need to provide the per unit price for as an example: Toiletries, food, engine oils, sticky tape, yard goods, etc.

How do you send this information to Kaufland.de?

The following attributes are provided specifically to enable you to enter the relevant information:

• content_volume: Content of liquids – example: 1 l, 2.5 l, 200,432.43 l, 250 ml, 7 Ml
• weight: Weight of the product – example: 1 kg, 2.42 kg, 200 g, 23 mg
• length: Length of the product – example: 2.5 m, 200,432.43 m, 250 mm, 7 Mm

If you have sent the values to us correctly, our system will calculate the per unit price automatically based on this information.

4. Food

For food products, the mandatory information has been specified in the EU Food Information for Consumers Regulations (EU FIC) since December 13, 2014. As a seller, you are also obligated to provide the information specified in these regulations. To ensure that this information is provided, all mandatory information specified in the EU FIC must be entered as separate attributes in the future. It is no longer sufficient to include this information in the product description. Going forward, please therefore provide all the following information for food as separate attributes in your product data file:

Attribute name	Description	Attribute type	Erläuterungen/Explanations/examples	Type of input field
food_company	Food business	Mandatory attribute from 02/19/18	Name and address of food business: funny-frisch Snack und Gebäck GmbH Aachener Straße 1042 50858 Köln Deutschland	Free text field, up to 65,535 characters
food_name	Legal name of food	Mandatory attribute	Erfrischungsgetränk mit Grüntee-Extrakt (Soft drink with green tea extract)	Free text field, up to 256 characters
ingredients	Ingredient list	Mandatory attribute	Important: List of all ingredients in descending order of their percentage by weight.Exception for spirits, wine, sparkling wine, champagne, and beer (>1.2% alcohol).Allergens are automatically shown in bold here.	Free text field, up to 65,535 characters
nutrition_facts	Nutrition declaration	Mandatory attribute	Mandatory: Calorie count, fat content, saturated fatty acid content, carbohydrate content, sugar content, protein content, salt content; For 100 g or ml; Exceptions: Chewing gum, vinegar, spices, fish, seafood, meat, cheese, yogurt, milk, butter, quark, flour, food coloring, baking powder, sugar, sweeteners, coffee, tea, alcoholic beverages with over 1.2% alcohol, dietary supplements	Free text field, up to 65,535 characters
weight	Net weight	Mandatory attribute (either content_volume or weight)	1,5kg or 1500g	Number field: Only numbers with the corresponding unit g or kg may be entered here
content_volume	Net filling quantity	Mandatory attribute (either content_volume or weight)	1,5l or 1500ml	Number field: Only numbers with the corresponding unit l or ml may be entered here
quantitative_ingredient_ declaration	Quantity labeling	Mandatory attribute/ optional	Must be included if the ingredient is part of the name of the product or is specifically highlighted by images or words on the packaging. Example: Linseneintopf mit Würstchen (40% Linsen; 20% Wurst) (Lentil stew with sausages [40% lentils; 20% sausage])	Free text field, up to 512 characters
origin	Origin	Mandatory attribute/ optional	Mandatory only for meat, honey, olive oil, eggs, wine, and fresh fruit & vegetables	Shared set: Select from the specified countries, “Aufgezogen in mehreren Mitgliedstaaten der EU” (Raised in several member states of the EU), or “Aufgezogen in mehreren Nicht-EU-Ländern” (Raised in several non-EU countries).
alcohol_content	Alcohol content	Mandatory attribute/ optional	Mandatory only for spirits, wine, sparkling wine, champagne, and beer (mandatory if >1.2% alcohol). Example: 12% vol or 12%	Number field with % character
caffeine_content	Caffeine content	Mandatory attribute/ optional	Mandatory for energy drinks and beverages with over 150 mg/L caffeine; optional for coffee, tea and most varieties of cola.	Number field in mg, g, or, kg/L
allergen	Allergens	Optional	Ingredients and additives (and their derivatives) that cause allergies and intolerances: Wheat, rye, barley, oats, spelt, kamut, shellfish, egg, fish, peanuts, soy, milk, lactose, almonds, hazelnuts, walnuts, cashew nuts, pecan nuts, Brazil nuts, pistachios, macadamia nuts, celeriac, mustard, sesame, sulfur dioxide, sulfites, lupin seeds, mollusks (and products thereof)	Shared set: Select from the predefined allergens. If the product does not contain any allergens, select “Keine” (None).
instructions	Storage and use	Optional	Example: Kühl lagern (Store in a cool place)	Free text field, 256 characters
freeze_date	Date of freezing	Optional	Applies to frozen food	Date: MM/DD/YYYY
age_recommendation	Age recommendation	Optional	Applies only to baby food. Example: Ab 2 Jahren (From 2 years)	Shared set: Select from the options provided.

5. Dietary Supplements and Sports Nutrition

The attributes for food also apply to dietary supplements and sports nutrition; see 4. mandatory attributes for food. However, the nutrition declaration is only mandatory for sports nutrition; this attribute is not required for dietary supplements.

The following attribute is additionally required for both categories though:

Attribute name	Description	Attribute type	Explanations/examples	Type of input field
recommended_ intake	Recommended intake	Mandatory	Applies only to dietary supplements and sports nutrition	Free text, up to 1,024 characters

6. Tobacco Products and Cigarettes

Cigarettes and tobacco products may only be purchased by persons over the age of 18. The age restriction is tied to the relevant tobacco product categories on our site and does not need to be included as a separate attribute. It is therefore all the more important that these products are assigned to the correct categories. To do this, please insert a column with the header “category” in your product file. Then assign the products to the following categories as appropriate:

• Cigarettes
• Tobaccos
• Pipe Tobaccos
• Cigarillos
• Cigars
• Shisha Tobaccos
• Smoking Accessories

The additional mandatory attributes of net weight (weight) with the unit (g or kg) for tobacco products and quantity (quantity) for cigarettes, cigarillos, and cigars are also required.

The following general rule applies to the sale of tobacco products and cigarettes on our site:

The sale of the following products is prohibited by law:

• Cigarettes and hand-rolling tobacco that a) have a characteristic aroma or b) contain flavorings or have other technical properties that alter the odor, flavor, or smoke intensity.
• Filters, paper, and capsules for cigarettes and for hand-rolling tobacco that contain tobacco or nicotine.
• Tobacco products that contain additives in quantities that measurably increase the toxic or addictive effect or properties that are carcinogenic, mutagenic, or toxic to reproduction (CMR properties) when consumed.

(Excerpt from the German Tobacco Products Act [Tabakerzeugnisgesetz; TabakerzG] Section 5 Ingredients)

7. Lamps and Bulbs

In accordance with the EU regulations of March 1, 2014, you as a seller are required to specify the energy efficiency class and the energy label for lamps and lights. If you upload your data using our own product data file, please make sure that it contains the relevant attribute columns:

Attribute name	Explanation	Attribute type	Examples/explanations
energy_efficiency_ class	Energy efficiency class	Mandatory attribute	Shared set, e.g.: A; A++ bis E
energylabel	Energy label	Mandatory attribute	The label can only be uploaded in a common photo format (.jpeg, .png, .gif). When uploading the file, make sure that you include a working image link to your label.
eu_product_data_ sheet	Product data sheet	Optional attribute	Benefits the customer, as all the key information is provided in a compact format.

When uploading via an interface, link the required attributes to your interface-internal features. This labeling obligation also applies to lamps supplied without a light bulb. In this case, the energy efficiency class range for all possible light bulbs must be specified (e.g.: A++ to E).

If you want to sell a light that is suitable for use with light bulbs in different energy efficiency classes (e.g. “A to E”) and includes a light bulb (e.g. “B”), please specify the energy efficiency class of the included light bulb in the “energy_efficiency_class” attribute. The entire range of all suitable energy efficiency classes should additionally be included in your product description.

The same mandatory attributes apply to light bulbs as to lamps and lights: Energy efficiency class, energy label, and product data sheet. Light bulbs with an energy efficiency class of “C” or below are no longer allowed to be sold.

The following lights are excluded from the EU regulation

• Lights with a luminous flux of below 30 lumens.
• Solar and battery-powered lamps that do not have a primary lighting purpose (e.g., therapy lamps, insect protection lamps, animal care, camera flash, projectors, infrared lamps, signaling lamps).

For the precise details of the exceptions, please refer to EU Regulation No 874/2012.

As some decorative lights and night lights either have a luminous flux of less than 30 lumens or are not intended primarily for the purpose of lighting, the aforementioned attributes are optional in these instances. If you add products to these categories and do have the relevant data available, however, you are legally obligated to provide this information to customers and to us.

In accordance with current EU regulations, some appliances in the product groups Home Electronics and White Goods which have been placed on the market since January 1, 2014 are also subject to requirements such as the labeling obligation relating to the energy label and energy efficiency class.

8. White Goods

If you want to sell white goods via our site, there are three other mandatory pieces of information that you must include in addition to the aforementioned minimum information. The same mandatory information is required for all products in this area, and comprises the following three mandatory attributes:

Attribute name	Explanation	Attribute type	Examples/explanations
energy_efficiency_ class	Energy efficiency class	Mandatory attribute	Shared set, e.g.: A; A++ bis E
energylabel	Energy label	Mandatory attribute	The label can only be uploaded in a common photo format (.jpeg, .png, .gif). When uploading the file, make sure that you include a working image link to your label.
eu_product_data_ sheet	Product data sheet	Mandatory attribute	Provides the customer with all the key information. The product data sheet can only be uploaded in a common image format (.jpeg, .png, .gif) or as a PDF.

Without these three mandatory attributes, you cannot offer the item for sale on our platform. All the product groups that fall under White Goods are listed below:

• Washing Machines
• Clothes Dryers
• Washer Dryers
• Dishwashers
• Refrigerators
• Freezers
• Wine Refrigerators
• Ovens
• Extractor Hoods
• Vacuum Cleaners
• Convectors and Radiators
• Air-Conditioning Systems
• Instant Water Heaters

Washing machine, refrigerator, washer dryer, and vacuum cleaner

9. Brown Goods

If you want to sell home electronics via our site, it is also important that you add three other mandatory pieces of information in addition to the aforementioned minimum information for some product groups. The following mandatory attributes apply to the categories Televisions and Monitors:

Attribute name	Explanation	Attribute type	Examples/explanations
energy_efficiency_ class	Energy efficiency classe	Mandatory attribute	Shared Set z.B.: A; A++ bis E
energylabel	Energy label	Mandatory attribute	The label can only be uploaded in a common photo format (.jpeg, .png, .gif). When uploading the file, make sure that you include a working image link to your label.
eu_product_data_ sheet	Product data sheet	Mandatory attribute	Provides the customer with all the key information. The product data sheet can only be uploaded in a common photo format (.jpeg, .png, .gif) or as a PDF.

Without these mandatory attributes, you cannot offer the item for sale on our platform.

Television and monitor

10. Media

If you want to sell movies and video games via our site, there are legal requirements that you as the seller must observe for these products too. As we are subject to strict youth protection laws in Germany, the FSK age rating must be provided for movies and the USK age rating for video games. Products in the Movies and Games categories can therefore only be listed with the appropriate age rating.

To this end, please add a column with the attribute fsk for movies and usk for games in your product file and enter the relevant value in that column (e.g., 0, 6, 12, 16, 18). For media with a rating of FSK 18, there are other differences that are important to bear in mind when selling these products. A distinction is made between “Freigegeben” (released), “Indiziert” (indexed), and “Beschlagnahmt” (banned):

If the product concerned is released for persons over the age of 18, the following mandatory attribute must be included for the BPJM (German Federal Review Board for Media Harmful to Minors) release in your product file: bpjm_restriction. Enter “Freigegeben”(released), “Indiziert” (indexed), or “Beschlagnahmt” (banned) in this column. The product will only be visible to customers if the correct value has been entered.

If a movie has the certification logo with the text: SPIO-JK geprüft: Strafrechtlich unbedenklich (SPIO/JK rated: criminally inoffensive), it is automatically indexed.

If a movie or game does not have a German FSK or USK certificate, it must always be labeled as over the age of 18, irrespective of the age indicated on the foreign certification logo.

11. Toys

For toys, sellers have been obligated since July 20, 2011, in accordance with the the 2nd Ordinance to the German Equipment and Product Safety Act (2. Verordnung zum Geräte- und Produktsicherheitsgesetz), to include certain safety information. This obligation affects products in the following node categories in particular: Baby and Toddler Toys; Buoyancy Aids; Garden Play Equipment & Pools, and Toys.

Please make sure that you include all the following information for toys in your product data file in the future:

Attribute name	Description	Attribute type	Explanations/examples	Type of input field
safety_guidelines	Safety notes	Mandatory attribute	All safety notes must start with “Achtung!” (Caution!). Example: Achtung! Nicht für Kinder unter 36 Monaten geeignet (Caution! Not suitable for children under 36 months)	Shared set: Select from the predefined values
age_recommendation	Age recommendation	Optional	For example: “ab 4 Jahren” (from 4 years) or “0–3 Monate” (0–3 months)	Shared set: Select from the predefined values

12. Pet Food

There are also specific labeling obligations that online sellers need to comply with for pet food. This obligation affects products in the following node categories in particular: Dog, Cat, Small Animal, Horse, Fish, Bird, Terrarium Animal, and Farm Animal Food.

Please make sure that you include all the following information for pet food in your product data file in the future:

Attribute name	Description	Attribute type	Explanations/examples
types_of_ feedingstuff	Feed type	Mandatory attribute	Shared set: Please select from the following options: Nassfutter (Wet food), Einzelfuttermittel (Straight feed), Ergänzungsfuttermittel (Supplementary feed), Mischfuttermittel (Compound feed), Alleinfuttermittel (Complete feed)
registration_ number	Business registration number	Mandatory attribute	Example: DE 15 2 02 0001 13
additives	Additives	Mandatory attribute	Example: Vitamin D3 200 IE, Vitamin E 15mg, Biotin 20 μg
moisture_content	Moisture content	Mandatory attribute	Example: 8%
feedstuff_name	Name of the feedstuff	Mandatory attribute/optional	Mandatory attribute for straight feed. Example: Hundesnack (Dog Snack)
approved_species	Suitable animal species	Mandatory attribute/optional	Mandatory attribute for straight feed and compound feed Example: Wildvögel (Wild birds)
feedstuff_ instructions	Directions for use	Mandatory attribute/optional	Mandatory attribute for compound feed Example: Kühl lagern, bei Zimmertemperatur servieren (Store in a cool place, serve at room temperature)
feedstuff_ composition	Composition	Mandatory attribute/optional	Mandatory attribute for compound feed. Example: Haferflocken, 24% Rindertalg, Weizenflocken, Weizen, 12% Sonnenblumenkerne, Sojaöl (Oatmeal, 24% suet, wheat flakes, wheat, 12% sunflower seeds, soy oil)
weight	Weight	Mandatory attribute	For example: 1kg or 1000g
content_volume	Filling capacity	Mandatory attribute	Mandatory attribute: 1l or 1000ml

13. Hazardous Materials, Chemicals, and Biocides

Special labeling obligations also apply to hazardous substances and mixtures (hazardous materials) in accordance with the the CLP Regulation, as well as bans and restrictions on marketing in accordance with the German Chemicals Prohibition Ordinance (Chemikalien-Verbotsverordnung) .

These obligations affect products in the following areas in particular, but not exclusively

Cleaning Agents; Laundry Detergents; Wood and Furniture Care; Textile, Shoe, and Upholstery Cleaners; Vehicle/Bicycle Cleaning and Care; Pool, Pond, and Aquarium Care; Mold Removers; Paint; Varnish; Descalers; Adhesives, and Wood-Based Materials.

The areas of Plant Protection, Pest Control, and Tick Prevention (Animal Care) are also affected in accordance with the Biocidal Products Regulation.

To comply with these regulations, we ask that you please include the following attributes in your product data file and send this information to us.

Attribute name	Description	Attribute type	Explanations/examples
chem_verbots_v_ relevance	Sales ban according to ChemVerbotsV (Chemicals Prohibition Ordinance)	Mandatory attribute in relevant categories	Shared set: Select between: Ja (Yes) and Nein (No) If there is a sales ban on the product in accordance with the German Ordinance on Prohibitions and Restrictions on the Marketing and Placing on the Market of Certain Substances, Mixtures, and Products under the Chemicals Act (Verordnung über Verbote und Beschränkungen des Inverkehrbringens und über die Abgabe bestimmter Stoffe, Gemische und Erzeugnisse nach dem Chemikaliengesetz), that product cannot be sold on our site unfortunately and will be hidden automatically.
signal_word	Signal word	Mandatory attribute	Shared set: Select between: Gefahr (Hazard), Achtung (Caution), and Kein Signalwort (No signal word).
hazard_statements	Hazard notes (H statements)	Mandatory attribute	Shared set: Select one or more of the predefined values.
precautionary_ statements	Safety notes (P statements)	Mandatory attribute	Shared set: Select from the predefined points.
safety_data_sheet	Safety data sheet	Mandatory attribute	Provides the customer with all the key information. The product data sheet can be uploaded in a common photo format (.jpeg, .png, .gif) or as a PDF. Please provide us with a URL here.
content_volume	Filling capacity	Mandatory attribute (either content_volume or weight)	Applies to all liquids. Must be specified in ml or l
weight	Weight	Mandatory attribute (either content_volume or weight)	Applies to all nonliquid hazardous materials. Must be specified in g or kg
disposal_instruction	Disposal note	Optional	Free text field

14. Car Tires

Car tires are also subject to specific labeling obligations in accordance with the EU Tyre Label Regulation. You can obtain the information required from the relevant EU tire label, for example.

Please make sure that you include all the following information for car tires in your product data file in the future:

Attribute name	Description	Attribute type	Explanations/examples
fuel_efficiency_ class	Fuel efficiency class	Mandatory attribute	Shared set: Please select from the following options: A, B, C, D, E, F, G, Keine Angabe erforderlich (No information needed)
wet_grip_class	Wet grip class	Mandatory attribute	Shared set: Please select from the following options: A, B, C, D, E, F, G, Keine Angabe erforderlich (No information needed)
external_rolling_noise_ class	External rolling noise class (sound wave pictogram)	Mandatory attribute	Shared set: Please select from the following options: 1, 2, 3, Keine Angabe erforderlich (No information needed)
external_rolling_noise_ decibel	External rolling noise in dB	Mandatory attribute	Number field Examples: 68, 70, 71, Keine