EPR Guidelines – Packaging Act (VerpackungsG), Electronic and Electrical Equipment Act (ElektroG), Battery Act (BattG)

You qualify as a seller/manufacturer subject to EPR registration if you

  • manufacture a product subject to EPR requirements in the respective country;
  • import a product subject to EPR requirements in the respective country;
  • sell a product subject to EPR requirements in the respective country and you are not based in that country.

The specific EPR requirements differ from country to country. Because an EU directive is involved, they also exist in Austria and Poland in addition to Germany, Slovakia and the Czech Republic.

Implementation of EPR guidelines on Kaufland.de

In unserem Video-Tutorial zeigen wir Ihnen, worauf Sie bei den Änderungen der EPR-Richtlinie achten müssen und wie Sie sich anmelden können.

As a seller on Kaufland.de, do I have to register with the LUCID packaging register? If so, how do I do that?

On 1st July 2022, a new regulation came into force for distributors of packaging in Germany. Sellers now have to register via LUCID. The LUCID registration is done personally by the seller, regardless of their company location. The commissioning of a LUCID registration by fulfillment service providers is not allowed.

You can register with the “Zentrale Stelle Verpackungsregister (ZSVR)” in the LUCID register.

After completing the registration, each seller will receive an individual LUCID registration number, which must be saved on Kaufland.de. A valid LUCID registration number is a prerequisite for registration and to sell on Kaufland.de and can be saved during the registration process.

What is a dual system participation?

In addition to the LUCID registration, sellers are also required to join a dual system in Germany. The dual system supports sellers in Germany in gradually making their packaging more recyclable and licensing it. You can find more information about our partner here.

What do I need to pay attention to regarding the take-back of old devices on Kaufland.de?

As of 1st January 2022, sellers of electrical and electronic goods on Kaufland.de have been obliged to offer customers the opportunity to take back or return old appliances free of charge via Kaufland.de. You can find more information about the Electrical and Electronic Equipment Act and the associated take-back obligations for sellers on Kaufland.de here.

I would like to sell electrical products on Kaufland.de. What obligations do I have as a seller under the ElektroG?
  • Starting July 1, 2023, sellers or all “producers within the meaning of the ElektroG” of electrical and electronic equipment from these categories must meet their registration and verification obligations under the ElektroG at stiftung elektro-altgeräte register (stiftung ear) before placing any electrical or electronic equipment on the market in Germany.
  • Please note that the term “producer” under the ElektroG is a blanket term that covers various groups obligated to register, including sellers. Please refer to the information provided under The term ‘producer’ under the ElektroG (see also stiftung ear).
  • Starting July 1, 2023, the Marketplace will be checking and validating the WEEE registration numbers of all sellers who sell electrical and electronic equipment.
  • Those sellers who cannot show a valid registration number after July 1, 2023 may not sell any further affected products via Kaufland.de. The corresponding offers will be hidden.
  • Enter your WEEE registration number in your seller account in the Seller Portal.
Are sellers considered “producers” under the ElektroG?
  • Yes. The term “producer” under the ElektroG is a blanket term that covers various groups obligated to register, including sellers.
  • As a seller, you are required to register if the electrical or electronic equipment you place on the market has not been registered or has not been properly registered by the producer or supplier. In that case, you are also considered to be a “producer” under the ElektroG. Please contact your producer and/or supplier promptly to clarify.
  • Check with stiftung ear to determine whether you qualify as a “producer” within the meaning of the ElektroG and are required to register.
Are sellers considered “producers” under the BattG?
  • Yes. The term “producer” under the BattG is a blanket term that covers various groups obligated to register, including sellers.
  • As a seller, you are required to register if the portable batteries, automotive and industrial batteries you place on the market have not been registered or have not been properly registered by the producer or supplier. In that case, you are also considered to be a “producer” under the BattG. Please contact your producer and/or supplier promptly to clarify.
  • Check with stiftung ear to determine whether you qualify as a “producer” within the meaning of the BattG and are required to register.
What action do I have to take now based on the requirements of the ElektroG?

1. Check to determine whether you are considered a “producer” within the meaning of the ElektroG.

Registration obligation applies:

1.1 Please register with stiftung ear without undue delay.

a. Sellers with a German branch can register with stiftung ear.

b. Sellers without a German branch are required to have the registration with stiftung ear carried out with the assistance of an authorized representative. The authorized representative assumes responsibility for fulfilling your registration obligations in Germany. Further information is available here.

1.2 Enter your WEEE registration number in your seller account in the Seller Portal. We will notify you as soon as this function is activated.

No registration obligation applies:

1.1 Go to the stiftung ear List of registered producers and authorized representatives and check without undue delay whether your producer, interim supplier from Germany or your authorized representative has already registered the product you have placed on the market and has the respective WEEE registration numbers (for each brand and type of equipment) available.

a. If this is the case, enter the WEEE registration numbers of your producer, interim supplier or authorized representative in your seller account in the Seller Portal.

b. We will notify you as soon as this function is activated.

1.2 If no WEEE registration numbers of your producer, interim supplier or authorized representative exist:

a. Please register with stiftung ear without undue delay.

b. Enter your WEEE registration numbers in your seller account in the Seller Portal. We will notify you as soon as this function is activated.

What action do I have to take now based on the requirements of the BattG?

1. Check to determine whether you are considered a “producer” within the meaning of the BattG.

Registration obligation applies:

1.1 Please register with stiftung ear without undue delay.

a. Sellers with a German branch can register with stiftung ear.

b. Sellers without a German branch are required to have the registration with stiftung ear carried out with the assistance of an authorized representative. The authorized representative assumes responsibility for fulfilling your registration obligations in Germany. Further information is available here.

1.2 Enter your BattG registration number in your seller account in the Seller Portal. We will notify you as soon as this function is activated.

No registration obligation applies:

1.1 Go to the stiftung ear List of registered producers and authorized agents and check without undue delay whether your producer, interim supplier from Germany or your authorized agent has already registered the product you have placed on the market and has the respective BattG registration numbers (for each brand and type of equipment) available.

a. If this is the case, enter the BattG registration numbers of your producer, interim supplier or authorized agent in your seller account in the Seller Portal.

b. We will notify you as soon as this function is activated.

1.2 If no BattG registration numbers of your producer, interim supplier or authorized agent exist:

a. Please register with stiftung ear without undue delay.

b. Enter your BattG registration numbers in your seller account in the Seller Portal. We will notify you as soon as this function is activated.

The term “producer” under the ElektroG (see also, stiftung ear)

Please note that the term “producer” under the ElektroG is a blanket term that covers various groups obligated to register, including sellers.

SellersThe blanket term “producer” under the ElektroG also includes retailers, i.e., sellers who offer electrical and electronic equipment for sale. sellers will be obligated to register with stiftung ear themselves whenever the equipment they placed on the market has not already been registered in advance by the German or foreign producer or the authorized representative.
Produceris a person who produces electrical or electronic equipment under their name, or own brand, or has them designed or produced and offers them under their name or brand in Germany.
Client of a productionis a person who offers electrical and electronic equipment from other producers under their own name or brand in Germany, or resells these commercially. Please note: The supplier or reseller is not regarded as the producer if the name and/or brand of the producer appears on the electrical and electronic equipment.
Importeris a person who offers electrical and electronic equipment that does not originate from Germany – but from a third country or another EU member state – for the first time on the German market.
Exporteris a person who offers electrical and electronic equipment by means of distance communication directly to end users and is not situated in Germany.
I would like to sell batteries or products with batteries on Kaufland.de. What obligations do I have as an online seller under the BattG?
  • Starting in 2023, sellers of all “producers within the meaning of the BattG” of portable batteries, automotive and industrial batteries from these categories must meet their registration and verification obligations under the BattG before they may place any batteries on the market in Germany.
  • No statutory deadline exists yet for implementing the BattG.
  • At the present time, the entry of BattG registration numbers on Kaufland.de is still optional. The Marketplace will not check these.
  • Sellers will soon be able to enter their registration numbers in the seller account in the Seller Portal.
Implementation of the EPR guidelines on Kaufland.sk
I would like to sell on Kaufland.sk. Do I need to register according to the Packaging Act in Slovakia?

As of 1st July 2022, a new regulation for distributors of packaging in Slovakia has been in force. Sellers who place packaging on the market in Slovakia are required to register with the Slovak Ministry of Environment. As in Germany, sellers in Slovakia are responsible for the exact amount of packaging they ship to end users.

Do I also have to join a dual system in Slovakia, and if so, how do I do that?

In addition to the obligation to register, Sellers are also obliged to join a dual system in Slovakia. The dual system helps sellers in Slovakia to gradually make their packaging more recyclable and to license it. You proceed as follows:

a. Licensing: Sellers with a Slovak branch conclude a license agreement with a Slovak dual system (Organizácie zodpovednosti výrobcov (OVZ)). You can find an overview of the official OVZ here.

b. Data reporting: You report the packaging quantities you put on the market in your dual system.

c. Authorised representative: If you do NOT have a Slovakian branch, you are obliged to carry out the registration listed above via an authorised organisation (OVZ). You can find out more here.

What do I need to pay attention to regarding the take-back of old devices on Kaufland.sk?

Sellers who sell electrical and electronic items from the affected categories via Kaufland.sk are obligated to offer customers a free take-back or return option via Kaufland.sk.

Further information about the Electrical and Electronic Equipment Act and the associated take-back obligations for sellers will be available here soon.

I would like to sell electrical items on Kaufland.sk. Do I have to register under the Electrical and Electronic Equipment Act in Slovakia, and if so, how do I do that?

Sellers who sell electrical and electronic items on Kaufland.sk, respectively all distributors of electrical and electronic goods from these categories, are obliged to fulfill their ElektroG registration obligations in Slovakia before placing electrical goods on the market in this country.

a. Sellers who have a Slovakian branch register with the Slovakian Ministry of Environment. More information here.

b. Sellers without a Slovak branch are obliged to carry out the above registration through a Slovak authorised representative (Organizácie zodpovednosti výrobcov (OZV)). More information here.

This registration obligation exists for every Seller and Manufacturer. It is not possible to register multiple people at once.

I want to sell batteries or items with batteries on Kaufland.sk. Do I have to register according to the Battery Act in Slovakia, and if so, how do I do that?

Sellers, respectively all distributors of portable, automotive and industrial batteries from these categories, who sell items in Slovakia that are covered by the European Battery Act, are obliged from 2023 onwards to comply with their Battery Act registration obligations in Slovakia as well. This means that they will have to register with the Slovak Ministry of Environment before they are allowed to place batteries on the market in Slovakia.

a. Sellers who have a Slovak branch register with the Slovak Ministry of Environment. You can find more information here.

b. Sellers without a Slovak branch are obliged to perform the above registration through a Slovak authorised representative (Organizácie zodpovednosti výrobcov (OZV)). You can find more information here.

Implementation of the EPR guidelines for Kaufland.cz
I would like to sell on Kaufland.cz. Do I need a license under the Packaging Act in the Czech Republic?

As of 1st July, 2022, a new regulation for distributors of packaging in the Czech Republic has been in force. Online sellers as well as manufacturers who place packaging on the market in the Czech Republic are required to register with the recycler EKO-KOM, which operates throughout the Czech Republic. Licensing and data reporting are also handled by EKO-KOM. You can find more information here.

What do I need to pay attention to regarding the take-back of old devices on Kaufland.cz?

Sellers who sell electrical goods from the affected categories via Kaufland.cz are obliged to offer customers a free take-back or return option via Kaufland.cz.

Further information on the Electrical and Electronic Equipment Act and the associated take-back obligations for Sellers will be available here soon.

I would like to sell electrical and electronic items on Kaufland.cz. Do I have to register under the Electrical and Electronic Equipment Act in the Czech Republic, and if so, how do I do that?

Sellers who sell electrical appliances on Kaufland.cz and all distributors of electrical and electronic products from these categories are obliged to fulfill their ElektroG registration obligations in the Czech Republic before placing electrical appliances on the market in this country.

a. Sellers with a Czech branch register with the Czech Ministry of Environment. You can find more information here.

b. Sellers without a Czech branch are obliged to have the above-mentioned registration carried out by a Czech authorised representative or by a dual system. You can find more information here.

This registration obligation exists for every seller and manufacturer. It is not possible to register multiple people at once.

I would like to sell batteries or items with batteries on Kaufland.cz. Do I have to register according to the Battery Act in the Czech Republic, and if so, how do I do that?

As of 2023, sellers, or all distributors of portable, automotive and industrial batteries from these categories, who sell items in the Czech Republic that fall under the European BattG, are required to meet their BattG registration obligations in the Czech Republic as well. This means that they must register with the Czech Ministry of Environment before they are allowed to place batteries on the market in the Czech Republic.

a. Sellers who have a Czech branch office register with the Czech Ministry of the Environment. You can find out more information here.

b. Sellers without a Czech branch are obliged to have the above-mentioned registration carried out by an authorised representative or by a dual system. You can find more information here.

Implementation of the EPR Guidelines on Kaufland.at
I would like to sell on Kaufland.at. Do I need to register for packaging in Austria and do I have to participate in a collection and recycling system in Austria?

In accordance with the Austrian Packaging Ordinance (Verpackungsverordnung – VVO), sellers or “primary obligated parties” who place packaging on the market to end consumers in Austria must register on the EDM portal (see edm.gv.atOnce you complete the registration process, you will receive your individual GLN.

In addition, sellers are obligated to licence the packaging placed on the market and participate in an approved collection and recycling system. You can find a list of approved collection and recycling systems here.

You can find more information here.

Sellers with no registered office or branch in Austria

With effect from 1st January 2023, sellers with no registered office or branch in Austria have been required to appoint an authorised representative responsible for fulfilling the obligations under the Austrian Packaging Ordinance. The appointment is made by means of a notarised power of attorney in German or English. In such case, the authorised representative will complete the registration process on the EDM portal, after which you will receive your individual GLN.

Please note that the appointment of an authorised representative and any changes to or revocation of any authorisation will only take effect when the calendar quarter ends. You can find more information on authorised representatives here.

Do you require an authorised representative for Austria? Our service partner take-e-way can provide you comprehensive support as your authorised representative in Austria. You can find more information here.

I would like to sell single-use plastic products on Kaufland.at. Do I need to register for single-use plastics in Austria and do I have to participate in a collection and recycling system in Austria?

In accordance with the Austrian Packaging Ordinance (Verpackungsverordnung – VVO), sellers or distributors of single-use plastic products who place single-use plastic packaging or products on the market to end consumers in Austria must register on the EDM portal (see edm.gv.at). Once you successfully complete the registration process, you will receive your individual GLN.

In addition, there is an obligation to licence the single-use plastic products placed on the market and participate in an approved collection and recycling system. . You can find a list of approved collection and recycling systems here.

You can find more information here.

Sellers with no registered office or branch in Austria

With effect from 1st January 2023, sellers with no registered office or branch in Austria have been required to appoint an authorised representative responsible for fulfilling the obligations under the Austrian Packaging Ordinance. The appointment is made by means of a notarised power of attorney in German or English. In such case, the authorised representative will complete the registration process on the EDM portal, after which you will receive your individual GLN.

Please note that the appointment of an authorised representative and any changes to or revocation of any authorisation will only take effect when the calendar quarter ends.

You can find more information on authorised representatives here.

Do you require an authorised representative for Austria? Our service partner take-e-way can provide you comprehensive support as your authorised representative in Austria. You can find more information here.

I would like to sell electrical and electronic equipment on Kaufland.at. Do I have to register under the ElektroG in Austria, and if so, how do I do that?

Yes, sellers/manufacturers commercially importing importing electrical and electronic equipment from one of these categories to Austria under the Austrian Waste Electrical and Electronic Equipment Ordinance (Elektroaltgeräteverordnung – EAG-VO) legally qualify as manufacturers and must fulfil the obligations of equipment manufacturers.

Therefore, as a seller, you are required to register on the EDM portal (see edm.gv.at). Once you successfully complete the registration process, you will receive your individual GLN.

In addition, sellers are obligated to licence the electrical and electronic equipment placed on the market and participate in an approved collection and recycling system. You can find a list of approved collection and recycling systems for waste electrical and electronic equipment (WEEE) here.

You can find more information on all further obligations here.

Sellers with no registered office or branch in Austria

With effect from 1st January 2023, sellers with no registered office or branch in Austria have been required to appoint an authorised representative responsible for fulfilling the obligations under the Austrian Waste Electrical and Electronic Equipment Ordinance. The appointment is made by means of a notarised power of attorney in German or English. In such case, the authorised representative will complete the registration process on the EDM-Portal, after which you will receive your individual GLN.

Please note that the appointment of an authorised representative and any changes to or revocation of any authorisation will only take effect when the calendar quarter ends.

You can find more information on authorised representatives here.

Do you require an authorised representative for Austria? Our service partner take-e-way can provide you comprehensive support as your authorised representative in Austria. You can find more information here.

What do I need to keep in mind related to WEEE take-back at Kaufland.at?

Sellers that sell electrical and electronic equipment from the relevant equipment categories on Kaufland.at are required to offer customers free WEEE take-back or a return option via Kaufland.at.

You can find more information on the Austrian Waste Electrical and Electronic Equipment Ordinance and the associated take-back obligations for sellers here.

I would like to sell batteries on Kaufland.at. Do I have to register under the Austrian Batteries Ordinance (Batterienverordnung) in Austria, and if so, how do I do that?

Yes, sellers/manufacturers commercially importing batteries from one of these categories to Austria under the Austrian Batteries Ordinance legally qualify as manufacturers and must fulfil the obligations of the equipment manufacturers.

Therefore, as a seller, you are required to register on the EDM portal (see edm.gv.atOnce you successfully complete the registration process, you will receive your individual GLN.

In addition, sellers are obligated to licence the electrical and electronic equipment placed on the market and participate in an approved collection and recycling system. . You can find a list of approved collection and recycling systems for batteries here.

You can find more information on all further obligations here.

Sellers with no registered office or branch in Austria

With effect from 1st January 2023, sellers with no registered office or branch in Austria have been required to appoint an authorised representative responsible for fulfilling the obligations under the Austrian Waste Electrical and Electronic Equipment Ordinance. The appointment is made by means of a notarised power of attorney in German or English. In such case, the authorised representative will complete the registration process on the EDM-Portal after which you will receive your individual GLN.

Please note that the appointment of an authorised representative and any changes to or revocation of any authorisation will only take effect when the calendar quarter ends.

You can find more information on authorised representatives here.

Do you require an authorised representative for Austria? Our service partner take-e-way can provide you comprehensive support as your authorised representative in Austria. You can find more information here.

What information do I have to provide in the Seller Portal in order to sell on Kaufland.at?

In order to sell on Kaufland.at, you must provide the following information in the EPR-Compliance area for Austria.

Sellers with their registered office or a branch in Austria

1. Your GLN from the EDM portal

2. Confirmation of compliance with your obligations per check box: “I hereby confirm with binding legal effect that, if the respective products are placed on the market in Austria, I, as manufacturer or primary obligated party, will comply with the requirements of section 13a (1) of the Austrian Waste Management Act (Abfallwirtschaftsgesetz – AWG) and the respective requirements of the corresponding ordinance under section 14 (1) AWG regarding collection and recycling under section 13a (3) and (4) AWG and the obligation to participate in a collection and recycling system under 13g (2) AWG as amended. I undertake to notify the marketplace operator without undue delay if the aforementioned requirements cease to apply.”

Sellers with no registered office or branch

1. Your GLN from the EDM portal

2. Company name of your authorised representative

3. Confirmation of compliance with your obligations per check box: “I hereby confirm with binding legal effect that, if the respective products are placed on the market in Austria, I, as manufacturer or primary obligated party, will comply with the requirements of section 13a (1) of the Austrian Waste Management Act (Abfallwirtschaftsgesetz – AWG) and the respective requirements of the corresponding ordinance under section 14 (1) AWG regarding collection and recycling under section 13a (3) and (4) AWG and the obligation to participate in a collection and recycling system under 13g (2) AWG as amended. I undertake to notify the marketplace operator without undue delay if the aforementioned requirements cease to apply.”

Implementation of the EPR Guidelines on Kaufland.pl
I would like to sell on Kaufland.pl. Do I need to register under the VerpackungsG in Poland?

New rules have been in force since 1st January 2020 which apply to distributors of packaging in Poland. Online sellers who place packaging on the market in Poland are required to register in the BDO register before commencing their activities in Poland. As in Germany, sellers in Poland are responsible for the exact quantity of packaging they ship to end consumers. Registration must be submitted in Polish, and processing can take up to 12 weeks. Once you complete the registration process, you will receive your BDO number. You can find more information on the registration requirement here.

Sellers with no registered office or branch in Poland

Since 1st January 2020, sellers with no registered office or branch in Poland have been required to have an authorised representative complete the registration in the BDO register on their behalf. Once the authorised representative completes the registration process, you will receive your BDO number. You can find more information on the authorised representative here.

Do you require an authorised representative for Poland? Our service partner take-e-way can provide you comprehensive support as your authorised representative in Poland. You can find more information here.

I would like to sell single-use plastic products on Kaufland.pl. Do I need to register for single-use plastics in Poland?

New rules have been in force since 1st January 2020 which apply to distributors of single-use plastic products in Poland. Online sellers who place single-use plastic products on the market in Poland are required to register in the BDO register before commencing their activities in Poland. Registration must be submitted in Polish, and processing can take up to 12 weeks. Once you complete the registration process, you will receive your BDO number. You can find more information on the registration requirement here.

Sellers with no registered office or branch in Poland

Since 1st January 2020, sellers with no registered office or branch in Poland have been required to have an authorised representative complete the registration in the BDO register on their behalf. Once the authorised representative completes the registration process, you will receive your BDO number. You can find more information on the authorised representative here.

Do you require an authorised representative for Poland? Our service partner take-e-way can provide you comprehensive support as your authorised representative in Poland. You can find more information here.

Do I have to participate in a dual system in Poland, and if so, how do I do that?

In addition to registering in the BDO register and submitting the corresponding annual quantity reports, sellers are required to pay a contribution to fulfil the recycling quotas prescribed by law. This can be done either by paying a fee to the BDO or by participating in a waste recovery system that fulfils the sellers’ statutory requirements for the collection and recycling of packaging waste.

Please consult with your authorised representatives to determine the procedure most appropriate for you.

What do I need to bear in mind for WEEE take-back at Kaufland.pl?

Sellers that sell electrical and electronic equipment from the relevant equipment categories on Kaufland.pl are required to offer customers free WEEE take-back or a return option via Kaufland.pl.

I would like to sell electrical and electronic equipment on Kaufland.pl. Do I have to register under the ElektroG in Poland, and if so, how do I do that?

With effect from 1st January 2020, new rules apply to distributors of electrical and electronic equipment in Poland. Online sellers who place electrical and electronic equipment on the market in Poland are required to register in the BDO register before commencing their activities in Poland. Registration must be submitted in Polish, and processing can take up to 12 weeks. Once you complete the registration process, you will receive your BDO number. You can find more information on the registration requirement here.

Sellers with no registered office or branch in Poland

Since 1st January 2020, sellers with no registered office or branch in Poland have been required to have an authorised representative complete the registration in the BDO register on their behalf. Once the authorised representative completes the registration process, you will receive your BDO number. You can find more information on the authorised representative here.

Do you require an authorised representative for Poland? Our service partner take-e-way can provide you comprehensive support as your authorised representative in Poland. You can find more information here.

I would like to sell batteries on Kaufland.pl. Do I have to register under the BattG in Poland, and if so, how do I do that?

With effect from 1st January 2020, new rules apply to distributors of batteries in Poland. Online sellers who place batteries on the market in Poland are required to register in the BDO register before commencing their activities in Poland. Registration must be submitted in Polish, and processing can take up to 12 weeks. Once you complete the registration process, you will receive your BDO number. You can find more information on the registration requirement here.

Sellers with no registered office or branch in Poland

Since 1st January 2020, sellers with no registered office or branch in Poland have been required to have an authorised representative complete the registration in the BDO register on their behalf. Once the authorised representative completes the registration process, you will receive your BDO number. You can find more information on the authorised representative here.

Do you require an authorised representative for Poland? Our service partner take-e-way can provide you comprehensive support as your authorised representative in Poland. You can find more information here.

What information do I have to provide in the Seller Portal in order to sell on Kaufland.pl?

You can provide the following information in the EPR-compliance area for Poland:

Sellers with their registered office or a branch in Poland

1. Your BDO number from the BDO register

Sellers with no registered office or branch

  1. Your BDO number from the BDO register
  2. Company name of your authorised representative

Please note: Sellers under the “deemed supplier” model are required to provide the BDO number.

FAQs about depositing your WEEE numbers with Kaufland Global Marketplace
Where do I get the WEEE registration number from?

If you purchase your goods from a supplier or manufacturer in Germany, then the products or brands are covered by the WEEE number of the supplier or manufacturer and you have to provide these number(s) in the Seller Portal. If you are the first and only one to offer given products or brands in Germany, you need to register with stiftung ear yourself (Only possible for sellers with a German branch. Sellers without a German branch are required to have the registration with stiftung ear carried out with the assistance of an authorized representative).

Why do I get the error message “duplicate” in the Seller Portal?

One WEEE number cannot be saved multiple times in the Seller Portal. In this case, the error message “duplicate” is displayed. When you sell several brands, it can happen that the saved WEEE number is valid for those several brands. In this case you only need to submit your WEEE number once.

Which device categories are affected?

You can find an overview of the affected device categories here.

What happens to items in the wrong category?

Please inform us of the affected item by contacting your personal Account Manager or our Seller Support. We will then check whether the affected item has been incorrectly assigned.

I have submitted all WEEE numbers for my affected products but I still receive the information that my offers might be hidden after 1st July 2023. What can I do?

Please ensure that you save all WEEE numbers for all electrical or electronic equipment affected by the ElektroG that you sell on Kaufland.de in your Seller Portal. This includes your own registration number as well as the numbers from your suppliers or manufacturers. If there are still irregularities, please contact our Seller Support or your personal Account Manager.

My number was rejected. What could be the reason?

This can have several reasons. The most common ones are sometimes:

  • The WEEE number is invalid and could not be validated. You can check this here.
  • You have indicated that it is your WEEE number instead of the manufacturer’s or an intermediate supplier’s WEEE number.
  • The WEEE number is registered to a different company than your Kaufland Global Marketplace seller account.
  • The number you have entered is incorrectly not the WEEE number but a VAT ID.
What happens to my offers if I have not entered a WEEE number?

If you do not enter valid WEEE numbers for your offers affected by the ElektroG and BattG by 1st July 2023, your offers will be hidden on 1st July 2023 and will not be activated until the corresponding WEEE number(s) have been entered and verified.

The EAR Foundation tells me that I don’t need a number. What do I have to do now?

Please check your exact registration obligations via the ear foundation here. Make sure to consider all obligated party combinations.

For example:

  • Do you purchase your goods from a supplier or manufacturer in Germany?
  • Are the products or brands you sell already covered by the supplier’s or manufacturer’s WEEE number?

In these cases you also need to enter the relevant WEEE number(s) in the Seller Portal.

If you are the first and only seller of certain products or brands in Germany, you have to register yourself with stiftung ear. (Only possible for sellers with a German branch. Sellers without a German branch must register with stiftung ear with the help of an authorized representative).

I don’t get the number in time, can the deadline be extended?

No, an extension of the deadline is not possible. Submit your registration application to the stiftung ear now and enter your WEEE numbers in the Seller Portal as soon as possible – only after subsequent verification will your hidden offers become active again.

I have a confirmation from the EAR Foundation that my registration is delayed. Is that enough for you to prevent hiding my offers?

No. As a marketplace, we are also subject to the legal inspection obligations according to ElektroG and BattG and. If sellers cannot produce valid registration numbers for the devices they sell which are affected by the ElektroG after 1st July 2023, then no further sales of these offers may be made on Kaufland.de.

What do I have to do after 1st July 2023? Does every newly listed electronic item require a new WEEE number to be entered?

You do not need to enter the same WEEE numbers more than once.

If you sell multiple brands, it is possible that the WEEE number you have already stored is valid for these multiple brands and equipment categories. In this case, you only need to submit your WEEE number once. However, if you are adding listings of other appliance categories and brands for which the WEEE number(s) you have already entered are not valid, then you must enter a valid WEEE number here for the new listings.

This information does not constitute or replace legal advice. Please inform yourself of your own responsibilities and, if necessary, obtain legal advice as to whether your offered products fall under the corresponding categories and requirements.