Sponsored Brand Ads (SBA)
Sponsored Brand Ads increase the visibility of your brand and give you the opportunity to highlight three products at a time with a single headline, clickable logo and brand logo.
Where are SBA displayed on the Kaufland marketplaces?
SBA are displayed above the search results/product list on search result and category pages.
Requirements for participation in the Sponsored Brand Ads programme
In order to take part in the Sponsored Brand Ads programme, you must either be the owner of the brand or have an authorisation from the brand owner to use or advertise the brand. To activate SBA, you will need to send one of the following forms of proof to support-spa@kaufland-marketplace.com:
- Brand ownership: Registration of your brand in a register held by the patent or trademark office which identifies you as the owner of the brand.
- Permission of the brand owner: Signed document (e.g. scanned or via DocuSign) on the brand owner’s letterhead, including excerpt from the trademark registry:
Example text: “We hereby confirm that [name of your business] is an authorised distributor for our brand, [name of brand], and may place this advertising, e.g. in the form of Sponsored Brand Ads, on the Kaufland marketplaces.”
Your e-mail should include the name of your Kaufland shop, your customer number and the brand(s) that you want to advertise for. If you own or are authorised for more than one brand, please attach documents for each brand in one single e-mail, as you may only advertise for these specific brands. The Kaufland Global Marketplace team will review your attachments and provide you access to SBA as quickly as possible. If you have questions, please contact support-spa@kaufland-marketplace.com.
Where can I find Sponsored Brand Ads in the Seller Portal?
- In the Seller Portal menu, click on Services and then select Sponsored Brand Ads.
- After your account has been activated, you can log in via the Seller Portal by using Marketing Tools > Sponsored Brand Ads.
How do I create SBA campaigns?
To create a campaign, use the Seller Portal to open Marketing Tools. From there, select Sponsored Brand Ads. If you already have access to Sponsored Brand Ads, log into the Seller Portal with your regular login data.
- Be sure that you have “Sponsored Brand Ads” selected at the top right in the tool.
- Go to the Campaigns menu item.
- Click on the +New campaign button.
- Follow the instructions on the page and save your campaign.
- Your campaign must first be activated by Kaufland Global Marketplace before it goes live.
- You can edit your campaign by viewing your campaign list and clicking on the campaign in question. This will bring you to the detail page.
