Reports
The Seller Portal offers a variety of reports as downloads to keep track of your performance on our marketplace.
Offered items
Price competitiveness
Evaluate your prices transparently for competitiveness. In the Seller Portal, you will find a report containing key information such as current prices, market price comparisons, and various scoring metrics. This report is designed to help you make informed decisions about your pricing strategy, ensuring you remain competitive in the marketplace.
Information in the Report:
- EAN
The EAN number of the comparison product. This number is crucial for uniquely identifying your product.
- Item title
The product name as displayed on Kaufland. This is the title potential buyers will see on the platform.
- Sales Price (incl. shipping)
The price at which you list the above-mentioned EAN on Kaufland, including any automatic adjustments made by our repricer tools, Smart Pricing and Smart Pricing Plus (if you are using them), as well as shipping costs.
- Market Price (incl. shipping)
The lowest price found through price comparison websites, including shipping costs.
- Minimum Price (incl. shipping)
The minimum price you have set, if already provided, including current shipping costs.
This minimum price protects you when using Smart Pricing and Smart Pricing Plus from setting prices too low.
- Gross Price (incl. shipping)
The price you have submitted. This may differ from the current price if you are using Smart Pricing or Smart Pricing Plus.
- Lowest Price in the last 6 months (excluding holiday season)
The lowest price at which you have offered the considered item in the last 6 months. To exclude Black Week and Christmas deals, only prices outside of November and December are considered.
- Priority Score
This score displays your product’s relevance in customer search queries on the marketplace. A lower score means that the product is especially relevant for customers.
- BuyBox price
The price currently being offered by a seller to win the Buy Box on Kaufland.
Your Bookings
The report Your Bookings serves as an overview of your available sales revenues. It shows the account movements such as releases or cancellations of sales revenues or monthly fees.
Your Sales
The report Your Sales allows you to export orders as a .csv file and upload them to your system if needed. In addition to the order status, you can also get information about the shipping details.
Tickets
The Tickets report allows you to get a quick overview of your open tickets. In addition to the order number the report also lists the ticket reason and the opening date.
Cancellations
The Cancellations report lists all cancellations including item name and manufacturer.
Your offered articles
The report Your offered articles contains all currently offered items, including current offer data. This report can be used to update offer data via .csv upload.
Competitor Comparison
The Competitor Comparison report helps you optimise your pricing strategy. It shows to you your offer price in relation to possible competitors.
Not found EANs
The report Nicht gefundene EANs (Not found EANs) lists all EANs for which no product data is available yet, so that no offer could be created.
Product data improvement exports
The Produktdaten-Verbesserungs-Exporte (product data improvement exports) help you optimise your product data quality on Kaufland Global Marketplace and to update relevant attributes and information.
Invalid items
The report Invalide Artikel (invalid items) provides an overview of invalid items and their missing mandatory attributes. Invalid items are not visible to the customer.