Smart Pricing
Smart Pricing is the automated price adjustment feature for your offers.
It optimises your offers by applying an automated, continuous comparison of your set price limits (offer price and minimum price). Depending on the set price limit, you can become the price leader for your offers with minimal added effort while never falling below the price limits you have entered. When using this feature, the system automatically adjusts your prices in real time so that you always remain competitive and increase your chances of BuyBox placement. You can select between two Smart Pricing models which are then valid across all your sales channels.
Smart Pricing Standard & Smart Pricing Plus
Smart Pricing Standard
Smart Pricing Standard – formerly known as “low-price automatic” – adjusts your offer prices according to the settings you have selected, so that your prices always remain €0.01 below those of competitors offering the same product. This feature only takes into account offers from other competitors on the Kaufland marketplaces.
Smart Pricing Plus
Smart Pricing Plus is the expansion of the dynamic price adjustment feature. This option factors in both the offer price for the current BuyBox winner on the Kaufland marketplaces as well as the minimum available price online (including shipping) for the item*. The offer price will then either increase or decrease depending on your selected settings and the minimum available price online.
* Based on data from price comparison sites
Examples
How do I activate Smart Pricing?
To be able to use Smart Pricing, you must enter both an offer price and your minimum price in your offer data. You can transfer your data via the marketplace seller API or file import as well as by entering it in the Seller Portal. Entering a minimum price will automatically activate the Smart Pricing feature.
First-time users of the Smart Pricing feature will have the new Smart Pricing Plus model activated as their default selection. Sellers who are already working with the low-price automatic will have the Smart Pricing Standard model preselected. Once activated, you can change the preferred model in your Seller Portal and choose between Smart Pricing Standard or Plus.
1. Via API
- You can enter the minimum price when creating your offer and add the “minimum_price” attribute when updating. You can find more information in the API documentation.
- Then go to the Offer Management area in your Seller Portal and click on the Pricing rules menu item. Navigate to Smart pricing and choose between Smart Pricing (Standard) or Smart Pricing (Plus).
2. Via file import
- Enter your minimum price in the “minimum_price” column of your CSV or XML file to activate Smart Pricing. Download a sample file and find out more about importing files in the Create your Offers area.
- Then go to the Offer Management area in your Seller Portal and click on the Pricing rules menu item. Navigate to Smart pricing and choose between Smart Pricing (Standard) or Smart Pricing (Plus).
3. In the Seller Portal
- Go to Offers in the Offer Management area of the Seller Portal.
- Click on your offer to get to the detail page.
- Enter your minimum acceptable price for Smart Pricing in “Your minimum price”.
- Click on Save and repeat the process for the next offer, if necessary.
- Then go to the Offer Management area in your Seller Portal and click on the Pricing rules menu item. Navigate to Smart pricing and choose between Smart Pricing (Standard) or Smart Pricing (Plus).
FAQ
How long does it take for Smart Pricing Plus to be activated?
If the minimum price for your offer is currently already available online, price adjustment can be activated in just a few minutes (depending on the current offer price set by the seller via Smart Pricing Plus). In cases where there is currently no price data available for your offer, this data will initially be added for the corresponding EAN in the internal database. This takes about two days.
How do I deactivate Smart Pricing?
If you no longer want to use the Smart Pricing feature, simply remove the minimum price from your offers.