Product variants
The system uses an algorithm to continuously compare all product data on all of the Kaufland marketplaces and creates variant groups based on the available information. If new products are added or product data is changed, you as a seller can edit or delete existing variant groups.
Attributes such as colour, target group, diameter or contents must be fully completed for all products to be grouped together while variant groups are being created.
Please note:
Items must be in the same category to be able to be combined into a variant group.
Suggesting and managing variants
You can help shape product variants in a targeted fashion by suggesting new variants and managing your existing variants. You have three options for uploading variant suggestions:
- Manual editing in the Seller Portal: You can manually edit variant groups for each product in the Seller Portal by adding new attributes and removing existing ones.
- Upload via CSV file: You can upload CSV files to manage variants via mass editing. You cannot upload XML files.
- Marketplace Seller API: You can find more information in our API documentation.
Manual editing in the Seller Portal
- Navigate to your Offers in the Seller Portal and click on an offer in the offer overview. You can manually add product variant attributes in the detail view of the “Product variant” tab.
2. Combine products into a variant group: Click on “+Add variant” to identify all of the products you want to combine into a variant group. These will then appear at the bottom of the variant overview.
Note
If no active offers are assigned to the product, variants can be suggested from the “Inactive/Paused/Offer data missing” lists.
This means that different variants of the product can be created from an inactive offer, even if the original offer is not (or no longer) actively for sale. As soon as you activate the offer, the product variants are also displayed.
3. Add missing attributes: Missing attributes can be added in the “Enter variant attributes” field. Enter up to 5 attributes (e.g. colour, size and materials of products).
4. Enter missing data: Once you have added the missing attributes, you must specify the missing data in the variant overview. This is displayed with the red “Missing data” notification. Click on the notification to confirm the attributes and send your suggestion by clicking on “Send suggestion”.
5. Your suggestion will then be checked by an automated prioritisation system.
6. Remove all variants: To delete all of the product variants at once, click on “Remove all” in the variant overview. If you only want to delete individual variants, click on “Remove” to the right of the product.
Upload via CSV file
Please note:
You cannot upload XML files.
- Option 1: Navigate to the Offers area in the Seller Portal, click on “Import” at the top right of the Offer overview and then click on “Upload product variants”.
- Option 2: Click on an offer in the Offer overview and then navigate to the detail view. Go to the “Product variants” tab and then click on the “Import variants” button. You can then upload the respective CSV file.
- Option 3: In the Offer management area of the Seller Portal, go to “Manage imports” > “Previous imports” and click on the “Product variant imports” tab. You will then see the CSV imports you have uploaded so far and can query their status as well as upload CSV files with suggestions for product variants, if necessary.
Cancel variant suggestions
It is also possible for you to cancel variant suggestions that you have already submitted. To do so, go to “Manage imports” > “Previous imports” in the Seller Portal and click on the “Product variant imports” tab. Hover your mouse cursor over the corresponding variant import and then right click on “Cancel request”.