2. Creating product data

Product data differs from offer data (see Offer data). Before offer data can be created, product data must be added. Many products are already listed in the Kaufland marketplaces catalogue. These are clearly labelled with a unique EAN. Products that are not yet listed must first be created.

When creating the product data, the mandatory attributes are the minimum details required. If these attributes are not specified, the product data is invalid and will not be displayed on the marketplaces. Additional optional attributes such as colour, length and width (depending on the product category) make the product presentation clearer and more attractive to customers. Optional attributes are also critical for correct variant creation and influence how easily your offers are found on the Kaufland marketplaces.

You can create your product data manually or automatically on the Kaufland marketplaces:

Creating product data manually

1. In your Seller Portal, go to Offer management and select „Offers”.
2. Click on +Create offer.
3. Enter your EAN, the manufacturer or the item description in the search field to check whether your product is already in our product database. Confirm the search by clicking on the magnifying glass icon.
4. Is your product displayed in the search results? If so, you can create your offer immediately without having to create new product data, as we already have your desired item on file.
5. Can’t find the product? Create a new product by clicking on +Create new product.

Please note:

Check the accuracy of the existing product data before you create your offer.

Creating a new product

1. Now enter all the attributes step by step in the Product data tab.
2. First, select a sales channel on which the product should be displayed and enter the EAN number of the product.
3. Next, enter all the required attributes for your selected product in turn.
4. For manufacturers that we have not yet listed, please send the brand name of the manufacturer to us via the contact form.
5. Save the product data.
6. In the Offer tab you can now create an offer immediately using the product data you have created.

5. Creating variants

Artificial intelligence regularly compares product data and creates variant groups based on the available information. Therefore, if new products have been introduced or product data has been changed, variant groups may be added to or deleted. Due to the vast number of items on the Kaufland marketplaces, it is unfortunately not currently possible to assign variants manually.

However, the following notes will give you a way to encourage accurate creation of variant groups:

1. Items must be in the same category to be put into the same group.
2. Attributes such as colour, target group, diameter or contents must be fully completed in to be grouped together while variant groups are being created.
3. Use similar titles and descriptions. For example:
   • Helloworld t-shirt, black, size S
   • Helloworld t-shirt, black, size M
   • Helloworld t-shirt, black, size L
   • Helloworld t-shirt, blue, size S
   • Helloworld t-shirt, blue, size M
   • Helloworld t-shirt, blue, size L
4. Items must be available to ensure that the selection of variants is visible. If individual products in a pre-established group have no price, they will be removed from the variant dropdown menu.

Please ensure that only the titles and descriptions of items you wish to be grouped together are similar or identical. Otherwise more items than you wish might be combined into one group.

Please note:

Your chances of creating variants are compromised if you use titles for your products that are inconsistent or contrary to the recommendations.

6. Deleting product data

You can delete your own product data in the offers overview in your Seller Portal To do this, go to Offer management and select Offers.

1. Select all the offers you want to delete from the list of offers.

Option 1

Tick the offers you wish to delete, then go to Select action and click on Delete products.

Option 2

Option 2: Click on the three dots to the right of your offer and select the Delete product option.

2. A new window opens. Tick Product data to delete only the product data. If necessary, deselect Offer data if you only want to delete the product data. Then determine the sales channels from which your product data should be deleted. Click on Continue.

3. You have two options when deleting your product data:

“I want to delete the data because something is incorrect.”

You can simply pause the offers which contain the product data you want to edit and re-upload the revised product data. You do not need to delete the existing product data beforehand. The new product data is then automatically updated for all other sellers.

“I want to delete my data.”

You want to have the selected product data permanently removed. Other sellers may be affected if the product data is no longer available. After you have sent the deletion request, you will receive a confirmation e-mail as soon as your product data has been deleted. If you have selected the product data of several products for deletion, you will receive an overview of all deleted product data via e-mail, which you can then download.

Please note:

• You can only delete product data that you created yourself.
• After your product data is deleted, other sellers who use your product data for their offers may be affected. Affected offers are then automatically hidden.
• It may take up to a day to complete the deletion process.