Automated price adjustments
Simplify your workload with rule-based automations for price adjustments. Automated rules are an efficient way to unify and optimise your processes. When you upload files, the algorithm adjusts the prices based on pre-defined rules.
How do I use price adjustments?
Step 1 – Templates for price adjustments
In the Seller Portal, navigate to Offer management > Price rules > Price adjustments. Here you will find templates that will help you create pricing rules. These templates help you create pricing rules so that you can make the most of Smart Pricing (Plus). For example, you can create a rule that automatically sets minimum prices for selected offers.
Step 2 – Set up rules
Select a template in the “Templates” tab. You can choose between the following templates:
- Add minimum price: You set a minimum price for your offers. This establishes the lowest limit that your prices can reach, enabling you to implement strategies such as Smart Pricing.
- Adjust offer price: Change the prices for multiple offers simultaneously.
- Change minimum price: Adjust existing minimum prices. You can increase or decrease the price based on market conditions, competition or your pricing strategy.
In the “Overview” tab, you will find all your existing pricing rules, which you can edit or delete at a later date.
In what order are the rules applied if several have been created?
If you create multiple rules, they will be applied in the following order:
1. Change offer price
This rule is applied first. It refers to price adjustments for offers that are already on an existing list. For example, if you set a price for a product listed on your offer list, this rule will be considered first.
2. Add minimum price
This rule is applied next. You can use it to set minimum prices based on your gross or list prices. Minimum prices already provided via the API, manually or via file import will be overwritten by this rule.
3. Change minimum price
This rule is applied last. You can adjust your minimum price for products if you have set it beforehand. For example, if you have set minimum prices via the API, you may want to set a separate minimum price for certain categories (e.g. mobile phones). That means that if you already have a minimum price, you can use this rule to change it without having to re-enter everything.
Example
Imagine you have the following rules for mobile phones:
- Rule 1 (Change offer price): You set a price of €300.
- Rule 2 (Add minimum price): You set the minimum price for this product at €250.
- Rule 3 (Change minimum price): The minimum price for mobile phones is €240.
If the smartphone is on the list of offers, the price is initially set at €300. After that, the adjuster will check whether this price is below the minimum price of €250. If so, the price will be adjusted to €250. Finally, even if the minimum price for mobile phones is €240, this price will be applied as it is the lowest.
This order ensures that the more specific rules (such as minimum prices) are applied after the more general rules (such as list prices) to ensure that pricing remains optimal and consistent.
Please note:
- Price updates: Price adjustments are implemented automatically, regardless of whether prices are updated via the API, file import or the Seller Portal.
- Automatic synchronisation: Minimum prices are added to the Seller Portal via automatic synchronisation, eliminating the need for regular bulk actions.
- Activation time: It may take up to 30 minutes for the rules to be implemented after setup.