Offer data
Manual offer management
Offer management via file upload
What does a suitable CSV file look like?
Download CSV inventory command sample file.xlsx
This file SUPPLEMENTS or UPDATES the existing offers.
What does a suitable XML file look like?
XML sample files:
XSD files (schema with file types, parameters and mandatory fields):
Stock keeping unit (SKU)
The SKU (Stock Keeping Unit) is a seller-specific item number used to uniquely identify and manage products within your inventory.
Please note that the SKU is listed under ‘id_offer’ in the Inventory Feeds for Kaufland Global Marketplace and in the Inventory Feed file.
Please note:
- The SKU must be entered before the offer is finalised. It is not possible to add an SKU to offers that have already been created. In this case, the existing offer would need to be deleted and a new offer created using the desired SKU.
- If a particular SKU is already linked to an EAN in an existing offer, that same SKU cannot be used for a different EAN. This EAN-SKU combination applies across all countries and sales channels. An existing offer should therefore not be recreated for other marketplaces (e.g. from Kaufland.de to Kaufland.at), but should be automatically transferred by the system. This prevents the “SKU already in use” error message and ensures that each product variant is uniquely identified across all channels.
Transfer of tax rates per offer
In view of the impending tightening of regulations for the platform/marketplace economy due to the EU Directive ViDA (VAT in the Digital Age), Kaufland Global Marketplace has adapted the requirements for indicating VAT rates on Kaufland marketplaces. Sellers now have the option of directly entering their VAT rates when they create an offer.
Who is affected by the new regulation?
1. Sellers who fall under the “deemed supplier” model.
You are subject to the “deemed supplier” model if
- shipments of goods are sent from an EU location to EU customers and the seller is not based in the EU;
and
- shipments of goods are sent from a non-EU location directly to EU customers (regardless of your tax residency) and the value of the shipment does not exceed €150.
The VAT rates you provide will be binding for your offers from mid-August.
What happens if VAT rates are accidentally entered incorrectly or not at all?
If you do not enter a VAT rate for your offers, the system automatically applies the standard maximum VAT rate for the respective sales channel (Kaufland.de, Kaufland.cz, Kaufland.sk and, once launched, Kaufland.pl as well as Kaufland.at).
Example: If you do not enter a tax rate for an offer on Kaufland.de, despite there being a reduced tax rate of 7 percent (such as for books), then the system automatically uses the standard German VAT rate of 19 percent for the VAT to be paid.
If you enter a reduced VAT rate and a future review reveals that this is incorrect, the system will automatically adjust the tax rate you entered to the maximum applicable tax rate.
2. All other sellers:
Sellers who do not fall under the “deemed supplier” model can already prepare themselves for the upcoming tax regulations by entering the VAT rates for their offers now.
How to enter your VAT rates
You can enter and manage your VAT rates directly when creating an offer.
Manual management in the Seller Portal:
Go to the detail view of your offer and enter the appropriate VAT rate in the “VAT” field.
Via inventory feed file:
Should you create your offers using the Inventory Feed file in the Seller Portal, you can save the VAT rates directly in the offer file using VAT indicators. Enter the appropriate “vat_indicator” for each VAT rate.
Table for the allocation of VAT indicators:
| vat_indicator | standard_rate | reduced_rate_1 | reduced_rate_2 | super_reduced_rate | zero_rate | ||
|---|---|---|---|---|---|---|---|
| Country | Country codes | Standard rate | Reduced rate 1 | Reduced rate 2 | Significantly reduced rate | Zero rate | |
| Kaufland Marketplace countries | Austria | AT | 20.00% | 13.00% | 10.00% | 0.00% | |
| Czech Republic | CZ | 21.00% | 12.00% | 0.00% | |||
| Germany | DE | 19.00% | 7.00% | 0.00% | |||
| Poland | PL | 23.00% | 8.00% | 5.00% | 0.00% | ||
| Slovakia | SK | 23.00% | 19.00% | 5.00% | 0.00% | ||
| France | FR | 20.00% | 10.00% | 5.50% | 2.10% | 0.00% | |
| Italy | IT | 22.00% | 10.00% | 5.00% | 4.00% | 0.00% |
In countries where there is no Kaufland marketplace, the system automatically enters the standard tax rate for that country if no other tax rate is specified.
Via Marketplace Seller API V2:
Are you transferring your offer data to Kaufland Global Marketplace using an interface from a software partner?
No worries, your software partner has already been informed. Please ask your software partner when the adjustments will be available.
If you use an in-house development interface (“Inhouse_development”) to access our Marketplace Seller API V2, you will find all the information you need concerning the transfer of the new “vat_indicator” optional parameter in our detailed API documentation.
Transfer your inventory
1. Transfer the entire inventory
You can transfer your existing inventory from one sales channel to another. Choose your inventory, sorted by shipping groups, and copy them from the original sales channel into the target sales channel.
Here’s how it works:
- In your Seller Portal, navigate to Manage imports > Transfer inventory.
- In the “Transfer settings” section, select your source sales channel which you want to import from, as well as the source shipping group.
- Now, select your target sales channel to which your inventory should be transferred, as well as the corresponding shipping group.
- Adjust the target price of the offer. If the sales channels you select have different currencies, these will automatically be converted in the target channel based on the current exchange rate shown. You can also adjust the prices by a certain percentage or a fixed value in the same view, allowing you to offer different prices in different countries.
- Click on Transfer inventory to confirm your details.
Note
This feature can only be used for offers whose handling time is defined in the offer settings.
Automatic offer transfer is only carried out on the product data that you have uploaded yourself. If your offers are based on product data from other sellers, automatic transfer is not possible. Please upload your product details yourself to make full use of this service.
New update for the feature from 27th January 2025
- Selection of multiple shipping groups: At the moment, only one shipping group can be selected from the source sales channel and assigned to the target sales channel. Beginning on the above date, you will be able to assign multiple shipping groups from the source to the target sales channel.
- Existing offers will not be overwritten: If you already have offers in the target sales channel, these will be taken into account and will no longer be overwritten.
2. Transfer of individual offers
You can also manually transfer individual offers from one Kaufland sales channel to another.
Here’s how it works:
- To manually transfer your offers to another sales channel, first open the relevant active offer.
- On the right-hand side of the three-dot menu, under “Actions”, select the “Add to sales channel” option to transfer your offer to another sales channel.
The transferred offer is not a new offer, but a duplicate of the existing offer.
Note
Please ensure that you do not manually create identical offers in different sales channels. If you use the same EAN and SKU combination again, the system will display an error message stating that this combination is already in use. Please enter your EAN and SKU only once. This combination applies system-wide and can be used across all desired sales channels.
Frequently asked questions
What is the difference between product data and offer data?
Product data refers to the various attributes of products (size, material, etc.). Offer data, on the other hand, include information such as prices, delivery costs and delivery times.
In order to list products on our platform, our system first requires product data. This includes, amongst other things, mandatory and optional attributes. Items that are not yet listed in our catalogue must first be created or uploaded with new product data under the “Manage product data” section.
You must ensure that you enter the mandatory attributes so that the items are validated and the offer data can then be maintained. You can enter special attributes if required. You can find further information on product specifications here.
Offer data is maintained following the product data.
What is Smart Pricing, and how do I use it?
The Smart Pricing feature automatically adjusts your prices down to the minimum price you specify. This ensures that your offer is always one cent cheaper than the competition’s – provided other sellers are also selling the same product. This refers to the price including shipping costs
To use Smart Pricing, simply enter a minimum price in your offer details.
How can I manually apply an adjustment to all items at once, for example to all delivery times or prices?
Go to Offers and tick the box under “Manage offers” in the top right-hand corner to select several or all offers. Next, select the desired action from the drop-down menu to the right that you wish to apply to all items at once. The following actions are possible:
- Pause
- Allocate to warehouse
- Adjust prices
- Adjust minimum price
- Adjust delivery time
- Change shipping group
- Delete
Inventory feed file: How is the delivery time shown in the offer calculated?
The delivery time displayed is made up of the handling time and the transport time.
The handling time remains part of the offer data. You can edit the transport time in the shipping settings.
The transport time is defined by each shipping group created. The transport time is the time it takes your shipping service provider to deliver the goods to an end customer in the respective region.
The handling time for each offer is indicated in the new “inventory feed file” offer file type. The handling time is the time you need for the pick-and-pack process within your warehouse.
The delivery time only comprises working days. Saturday is not considered a working day. Only the public holidays of the country in which you sell your products are taken into account (for example: at Kaufland.de, German national public holidays are factored into the delivery time, and at Kaufland.sk, Slovak public holidays are factored into the delivery time).
How do I set the delivery time for my offers?
You can set your delivery time via the handling and transport time settings. Both values combined result in the delivery time displayed on the online marketplace.
Handling time: The handling time is the time it takes for the item ordered to be delivered to the shipping service provider. Handling time: The handling time is set and submitted with your offer (i.e. via API V2, inventory feed file or when listing manually).
Transport time:The transport time refers to the average time required for the ordered item to be delivered to the customer by the shipping service provider: You specify the transport time in your shipping groups. This makes it possible to save different transport times for different target regions.
Example
you need one day for the item to be handed over to the shipping partner. The shipping service provider needs an average of 1 – 2 days until delivery to the customer for the shipping region concerned, e.g. Germany. Your settings will then be as follows:
- Handling time: 1
- Transport time: 1 – 2
The delivery time displayed on the online marketplace is now made up of the handling time and the transport time. For the example above, the customer is shown a delivery time of 2 – 3 days.
Warning
If you have already set a transport time in your shipping groups, but only submit the minimum and maximum delivery times with your quotes, the transport time will not be included. This only happens if you also specify the handling time.
Consideration of country-specific public holidays:
Only the public holidays of the respective country to which you distribute your products are taken into account.
Example
- on Kaufland.cz, Czech public holidays are taken into account in the delivery time.
- on Kaufland.de, German nationwide public holidays are taken into account in the delivery time;
How can I change the handling and transport time for all items at once (mass editing)?
Transport time
You can set the transport time centrally via your shipping groups. The transport time must therefore be changed for each individual shipping group.
Handling time
Changes to the handling time depend on the type of offer listing. You have the following options to adjust it:
- Listing via API interface: If you list your offers via API interface, you must set and define the handling time in your software. There are no other options to control this centrally via the Seller Portal.
- Listing via inventory feed file:If you upload your offers to us via file, you can set a central value for your handling time by using Offer management – Manage imports – Configure offer data. To do this, tick the box on the right under “Handling time” (see screenshot) and enter a default value (e.g. 1). After saving and re-uploading your offer file, this value will be taken into account. This procedure is only possible if you have not entered a value for the handling time in your offer file.
- Manual listing: If you list your offers manually, you can adjust the handling time for all offers at once using mass editing by navigating to Offers . To do this, tick the Status box on the first page above the first offer in your offer view and all offers will be automatically selected. You can then make the desired mass change via Select action > Adjust handling time.
Warning
If you choose the manual method and then submit other values for your handling time via your interface or file, the manually set value will be overwritten.
Where can I see which delivery time I have set?
You can always check which delivery times you have set for your offers under Offers in your seller account. Alternatively, you can download the “Offered Items” report under Reports and use it to check how your delivery times are currently set.
Where can I find more information about delivery windows and delivery delays?
For information on delivery windows and delivery delays, please refer to our Performance Dashboard.
Which shipping service providers are currently supported on Kaufland Global Marketplace’s automated shipping tracking?
If you include a tracking link and the name of a shipping service provider when you mark a shipment as sent, Kaufland Global Marketplace sends this information to your marketplace customers in an e-mail. This system automatically creates a link to track the shipment.
The following shipping service providers are currently supported: