Seller Portal
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Seller University

Welcome

Onboarding

Have you successfully registered as a Kaufland Global Marketplace seller? Now apply the relevant settings for each country sales channels you would like to sell on. This 8-step check list will help you get up and running.

1. Shipping groups

You must define your shipping groups before you can create your offers. This is so that your items can be assigned to the appropriate shipping costs, shipping types (e.g. package, hauler delivery), destination countries and transport times.

Apply the settings in the Seller Portal under Settings > Shipping settings.

For more information go to Seller University: Shipping settings

2. Offers

You can already list product data (in the local language) and offer data (in the local currency) for the new sales channels. Offer data includes information from the seller regarding prices, delivery times, and item condition. Product data is information that describes a product and presents its properties and technical details. You can attach your offers to existing product data or create new product data that will be included in the Kaufland Global Marketplace catalogue. Each seller can then access this product data and use it for their own offers.

Apply the settings in the Seller Portal under Offer Management > Offers.

For more information go to Seller University: Offer data.

3. Tax information

As a seller in the EU, all you need to do is add your OSS number if you didn’t enter it during registration. If you have already done this, the tax information item in your onboarding will already be ticked off. You do not need to go through separate tax registrations for each country.

Apply the settings in the Seller Portal under Settings > Shop settings > Tax information.

For more information go to Seller University: Tax registration

In order to sell on the Kaufland marketplaces, you are obligated to provide correct and complete legal texts. Please enter the necessary data and legal texts in the input screens provided for this purpose.

These consist of:

  • Legal notice
  • Legal information
  • Contact information for the authorised representative
  • Registry court/commercial register
  • Register number
  • VAT no.
  • additional contact information

In addition, you should enter your data privacy declaration, GTCs and revocation declaration here. The legal texts must correspond to the local language of the sales channel and must follow local law. Our partner will be happy to assist you.

Apply the settings in the Seller Portal under Settings > Shop settings > Legal texts.

For more information go to Seller University: Legal texts.

5. Company details and EPR compliance

You entered all the required information about your company during the registration process. However, you can also adjust your company details after they has been entered.

The extended producer responsibility (EPR) is an EU directive that makes the producers and distributors of products responsible for their disposal, recycling, and return at the end of their life cycles. Please enter the WEEE number, battery number, LUCID number, and proof of participation in a dual system here for the German sales channel Kaufland.de. Please enter the BDO number for Kaufland.pl and the GLN number for Kaufland.at. Currently, you are not required to enter EPR information to sell on Kaufland.sk and Kaufland.cz.

Apply the settings in the Seller Portal as follows:

For more information go to Seller University: EPR guidelines.

6. Returns address

You can use your warehouse address as the returns address. Alternatively, you can add a new address for further sales channels.

Use existing returns address

If you have already saved a returns address for another Kaufland sales channel, you can select it by checking the “Use existing returns address” box.

Warehouse as returns address

If you would like to use the address of your saved warehouse as the returns address, you can select it in the “Warehouse” drop-down menu.

New address as returns address

If you have not yet assigned an address/warehouse to a sales channel or would like to use a separate address, please enter the complete address and company name in the fields provided for this purpose. Then save your entry.

Apply the settings in the Seller Portal under Settings > Return settings > Returns address.

For more information go to Seller University:  Return settings.

7. Warehouse

Please enter all warehouses from which you would like to ship orders placed through Kaufland marketplaces.

You are obligated to enter all warehouses located in a non-EU country. This includes warehouses of drop shipping or fulfillment service providers. You can add additional warehouses for new sales channels and edit existing warehouses.

Add warehouse

You can use the +Add warehouse button to create a new warehouse. Please give your warehouse a name. Choose whether you would like to use your own warehouse or a warehouse of a drop shipping or fulfillment service provider.

  • Own warehouse

If you have your own warehouse, please enter the complete address of the warehouse.

  • Warehouse of a drop shipping or fulfillment service provider

You must enter at least the country of the warehouse. If you are using a drop shipping or fulfillment service provider, you must also provide their warehouse information. You can request this information from your fulfillment or drop shipping service provider.

Apply the settings in the Seller Portal under Settings > Warehouse settings.

8. Go live and get started

Once you have completed the entire onboarding process, you can activate the sales channel by clicking Publish now at the very bottom of the dashboard view of the respective sales channel. If you do not do this, your offers will be automatically published within 24 hours of having completed your onboarding. Good luck! 🥳

In the Seller Portal, go to the Dashboard for your selected sales channel.