General Product Safety Regulation (GPSR)

This regulation aims to maximise the safety of products available on the European market so as to ensure a high level of protection for consumers.

To achieve this, several key innovations and requirements have been introduced that are mandatory for both sellers and manufacturers.

Overview of the main adjustments

The regulation applies to all non-food products that are intended for consumers or are likely, under reasonably foreseeable conditions, to be used by consumers.

The following items are exempted from the regulation in accordance with Article 2:

Medicinal products for human or veterinary use

Food

Feed

Animal by-products and derivatives

Plant protection products

Antiques

Equipment on which consumers ride or travel which is directly operated by a service provider within the context of a transport service provided to consumers and is not operated by the consumers themselves

Living plants and animals, genetically modified organisms and genetically modified microorganisms in contained use, as well as products of plants and animals relating directly to their future reproduction

Aircraft referred to in Article 2 para. 3 d) of Regulation (EU) 2018/1139

What information do I have to provide on the Kaufland marketplaces?

In order to fulfil the mandatory information requirements for product safety, at least the following information must be provided for each product offered that is affected by the regulation (see above):

1. Add GPSR contact details: Manufacturer and person responsible for the EU

New process for GPSR data transfer

To ensure ongoing compliance with the General Product Safety Regulation (GPSR), the process for manufacturers and EU responsible persons to retrieve and add information has been optimised. The new structure allows for a clear separation of the two contact points on the product details page and ensures maximum transparency for customers.

What will happen to the old tools?

On 15^th May 2026, the old administration page will be completely removed from the product data in the Seller Portal, as will the product_safety_contact. Any manufacturer rules you had previously created there using the old tool have, where possible, already been automatically transferred to the new system.

Please note that during this transition period, both the old and the new websites will remain visible until 15^th May 2026. Please start using the new overview page for data maintenance immediately.

You can find the old page under Offer Management > Manage Imports > [OLD] EU Responsible Person.

Note regarding management via the marketplace seller API: You can continue to submit the required information in accordance with the GPSR via the API using the “product_safety_contact” attribute. This feature will only be discontinued in the future (in around six to twelve months). Information and updates will be provided immediately.

Summary of legal requirements

Distinguishing between contacts: It is now mandatory to distinguish between the manufacturer and the person responsible for the EU. Our system now offers two separate input options for this.
Manufacturers from the EU: The manufacturer’s contact details must be provided.
Manufacturers outside the EU: Manufacturers outside the EU are required to appoint a person responsible for the EU.
Consequence of missing data: Offers that do not contain this information shall be systematically excluded from selling.

What exactly do I need to do to add the GPSR contact details?

Step 1: Check your compliance status
Before updating your data, you should check your current status:

Log in to the Seller Portal.
Go to Reports in the sidebar.
Select the “Product data” section and look for the General Product Safety Regulation (GPSR) report.
Click on “Request 1 report”. You will soon receive a CSV file by e-mail.

The report includes, amongst other things:

storefront
id_item
ean
title
manufacturer
is_compliant: Indicates whether the item is already compliant (true/false).
reason: Specifies the reason for non-compliance (e.g. manufacturer_contact_missing).
manufacturer_contact & eu_responsible_person: Currently stored fields.

Note: You will receive a report for all your sales channels.

Step 2: Submit the required information

Option 1: Create manufacturer rules (recommended)

This is the most efficient way. You enter the data once for each manufacturer, and the system automatically applies it to all existing and future products from that manufacturer. To do this, proceed as follows:

Go to Offer Management > Manage Imports.
Click on the [NEW] General Product Safety Regulation (GPSR) menu item.
There you will see a list of all the manufacturers associated with your products.
Click Add contact (or use the checkboxes for bulk editing) for the corresponding manufacturer.
Note: The same contact will be saved for all selected manufacturers.
Enter the data. Note: If the manufacturer is based outside the EU, the system will automatically prompt you to enter the name of the person responsible for the EU.
Click on “Save”.

Tip: Suggestions for EU contact details (see the grey box in the image)

You may be shown suggestions for EU contacts that have already been provided by other sellers.
You can check whether these apply to your products and apply them with a single click.
The import will automatically generate new manufacturer rules for your products.

Legal notice: You must tick a box to confirm that you accept full legal responsibility. Always check that the information is correct to avoid penalties!

Option 2: CSV import (for existing items only)
This method is suitable if you only want to update data for specific products that are already listed.

Go to Offer Management > Manage Imports > [NEW] General Product Safety Regulation (GPSR).
Click on Import CSV file in the top right-hand corner. A new window will open with detailed instructions.

Tip: Reuse the file you requested as a GPSR report in step 1. It already contains all your products in the correct structure. Alternatively, you will find a link in the import window to download a blank CSV template.

Note: Columns such as title, is_compliant or reason are automatically ignored by the system during import. You therefore do not need to delete them manually.

Important: This method does not take into account any new products the manufacturer may list in the future.

Where are the GPSR contact details displayed?

The data you provide will be displayed clearly to customers on the product details page (PDP). There are two separate tabs: one for the manufacturer and one for the person responsible for the EU.

Please note: Changes will be visible on the product details pages from 15^th May 2026. To check your updated status quickly, download a new report. The report usually displays your changes within ten minutes; however, it may take longer if there are large quantities of stock.

What information do you need to add?

In accordance with the GPSR, the following fields are mandatory (marked with *):

Name * (Company or individual)
Postal address: Street *, House number *, Postcode *, Town *, Country *
Electronic address: e-mail address or website URL *
Telephone number (optional)

2. Add product identifier

Information that enables the product to be identified. These include the product image, the relevant category to which the product is assigned, and other product identifiers, such as the EAN, model number, etc.

You can find more information about product data here.

3. Add warnings or safety information

Any warnings or safety information in the national language of the relevant marketplace can be uploaded via API, CSV file or manually via the Seller Portal. This is a product attribute.

Via API

Safety information and warnings in the national language of the marketplace:

{  
“data”: {  
  “id”: 2761,  
  “name”: “ safety_guidelines”,  
  “title”: “Safety information”, 
   “explanation”: “Attention! Safety instructions”, 
   “is_multiple”: true, 
   “seller_instructions”: “”,  
  “is_sharedset”: true,  
  “type”: “Safety information” } }

Safety data sheet

Attribute: safety_data_sheet

Safety data sheets contain extra, detailed information on product safety for the item in question (for example: chemical volume content in a cleaning solution). They can be uploaded as images (.jpg, .gif, .svg, .png) or PDFs.

{  
  “ean”: [  
     “9521234567890” 
  ], 
  “attributes”: {
     “safety_data_sheet”: [
         “https://example.net/image-1.jpeg”
     ]
   } 
}

{  
  “ean”: [  
     “9521234567890” 
  ], 
  “attributes”: {
     “safety_data_sheet”: [
         “https://example.net/document.pdf”
     ]
   } 
}

Via CSV

Safety information

Attribute name: safety_guidelines

You can provide safety information as a free text, based on the requirements you enter for the corresponding product. Please note that the safety information must be provided in the national language of the respective marketplace.

Safety data sheet

Attribute name: safety_data_sheet

Safety data sheets contain additional detailed information on product safety for the item in question (for example: chemical volume content in a cleaning solution). They can be uploaded as images (.jpg, .gif, .svg, .png) or PDFs.

Manual entry in the Seller Portal

Safety information: Select your product from the offers list and upload your safety data sheet in the “Product data” tab in the “Attributes” section.

4. Add CE markings and conformity documents

If necessary, you can obtain further information on this from the European Commission. You can add these via API, CSV file or manually in the Seller Portal.

Via API

CE markings/conformity documentation:

{  
  “data”: {  
     “id”: 3818,  
      “name”: “ce_certificate”,  
      “title”: “CE certificate”,  
      “explanation”: “CE certificate for the CE marking”,  
      “is_multiple”: true,  
      “seller_instructions”: “Please add the certificate as an image file.
      \nAccepted file formats:\njpg, gif, svg, png, pdf”,  
      “is_sharedset”: false,  
      “type”: “Picture”  } }

Via CSV

CE certificate

Attribute name: ce_certificate

You can provide the CE certificate as a PDF or image file in the corresponding column of the relevant products.

Manual entry in the Seller Portal

Select your offer from the offer list and upload your CE certificate in the “Product data” tab under the “Attributes” section.

Which of my uploaded data will be transferred to other sales channels?

GPSR contact details: Manufacturer and person responsible for the EU

Manufacturer’s guidelines: The name of the manufacturer/person responsible for the EU will automatically be transferred to your other Kaufland Global Marketplace sales channels.
CSV import: This is not applied automatically. You must always specify the relevant sales channel in the CSV import.

Safety information will only be transferred if you have activated automatic translation and transfer.

Disclaimer

This information does not constitute legal advice and does not serve as a substitute for such advice. Please ensure that you are informed about your own responsibility and, if necessary, obtain legal advice regarding whether any of the products you offer fall under applicable categories and requirements.

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