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EU Data Act

From September 12, 2025, the new provisions of the EU Data Act (Regulation (EU) 2023/2854) will come into force, aiming to promote a more competitive and innovative data economy in Europe and give users greater control over their data.

Devices for data collection (e.g. Wi-Fi-enabled devices) must be designed to provide usage or environmental data upon user request. Users have the right to access, use, and share their data. Sellers must provide the following information:

  • Details on storage options and whether the device generates data in real-time.
  • Instructions on how to retrieve and delete data.

For more information visit: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32023R2854#art_3

What are my obligations?

You must indicate for relevant product categories whether a product falls under the provisions of the EU Data Act. If so, you must provide information (via a link) about which data is collected, processed, and stored by the device.

You can request this data from the manufacturers of the affected products, who typically provide a URL to a page containing the relevant information. This link must then be assigned to the respective products in the Seller Portal.

How do I submit the required information for selling on Kaufland marketplaces?

You can provide the information manually via the Seller Portal, through a CSV/XML file, or via the Marketplace Seller API.

1. Manual entry in the Seller Portal
  1. Navigate to your offers und and open the product data of the affected products (read more about product data here).
  2. Under “Attributes,” you will find the fields “Concerns Data Act” and “Smart Device Info URL.”
  3. First, specify under “Concerns Data Act” with “Yes/No” whether the product is affected.
  4. If “Yes”: Add the manufacturer’s URL link in the field “Smart Device Info URL.”
  5. This process must be repeated for each individual item.
2. Submission via CSV/XML file
  1. Indicate whether the product is affected by the EU Data Act by populating the attribute “is_smart_device” (ID: 3872) with ‘Yes’ or ‘No.’
  2. If the product falls under the provisions of the EU Data Act, add the manufacturer’s URL in the field for the attribute “smart_device_manufacturer_information_url” (ID: 3875).

Note

Both attributes can be filled simultaneously!

3. Submission via API

Details on how to submit the information via the Marketplace Seller API can be found in the API documentation.

List of affected categories

Here is a list of categories affected by the EU Data Act.

Do you want to expand the list of categories?

If you wish to expand the list of categories, please submit your category suggestions via the contact form to our Seller Support. Select the following keywords:

  1. Seller Portal
  2. Offer Management
  3. Product Data

Our Seller Support will review your suggestions against the EU Data Act and expand the list if necessary.

If relevant EU Data Act information is not submitted correctly, the marketplace reserves the right to deactivate your listings.

Disclaimer

This information does not constitute legal advice and is not a replacement for it. Please ensure you are aware of your obligations and seek legal advice if necessary to determine whether your offered products fall under the relevant categories and requirements.