Kaufland.it – EPR guidelines for Italy
In order to sell on Kaufland.it, you must observe the following EPR guidelines.
You can find general information on the EPR guidelines at “EPR Guidelines – General information”
Which registrations do I need?
1. Packaging (CONAI)
- Registration with CONAI: If you place packaging on the Italian market, you must register with the Consorzio Nazionale Imballaggi (CONAI). This applies to both domestic and foreign sellers who import packaging to Italy.
- Obligations: You must ensure that the packaging is correctly labelled and that the environmental contributions (CONAI fees) are properly paid.
You can find more information on CONAI’s official website: https://www.conai.org/en/.
How do I label the packaging?
All packaging placed on the market in Italy must be properly labelled to simplify collection, reuse, recovery and recycling. Consumers must also be informed about the proper disposal of packaging. In particular, manufacturers are obligated to indicate the type of packaging materials used in accordance with 97/129/EC by means of an alphanumeric code.
You can find more information at https://www.etichetta-conai.com/en/.
Content of the environmental labelling (Etichettatura Ambientale)
The information to be provided on the packaging must include the following details:
- Material labelling: Alphanumeric code in accordance with 97/129/EC.
- Collection instructions: For example “Separate collection – plastic”.
- Consumer information: For example “Please observe the regulations of your municipality”.
This information must be affixed to each manually separable component of the packaging. In the case of small packaging or packaging with limited space, the information may also be provided via digital channels such as QR codes or websites.
You can find a guide to the environmental labelling of packaging here.
2. Electrical and electronic equipment (WEEE)
Registration in the Registro A.E.E.: Sellers offering electrical and electronic equipment must register in the Italian WEEE register. This is necessary to ensure the proper disposal and recycling of old appliances.
3. Batteries
- Registration and labelling: If you sell batteries or products containing batteries, you must ensure that they are correctly labelled and that you are registered in the Italian national register for batteries Registro PILE.
- Environmental contribution: Manufacturers and importers must pay an environmental contribution to finance the collection and recycling of old batteries.
4. Textiles (as of 2026)
From 2026, there will also be an EPR obligation for textiles in Italy. Sellers who place textiles on the Italian market will have to register with the appropriate PRO (Producer Responsibility Organisation) and pay the corresponding environmental contribution.
Are you a seller with no registered office or branch in Italy?
You must have your EPR registrations carried out by an authorised representative if you are a seller sending goods to Italy who does not have any offices in Italy.
Take-e-way: Your EPR service partner for Italy
You can find more information on take-e-way as well as request a customised, non-binding offer in the Marketplace Services. As a Kaufland Global Marketplace seller, you will receive a 10% discount on the service fee!
Disclaimer
This information does not constitute legal advice and does not serve as a substitute for such advice. Please ensure that you are informed about your own responsibility and, if necessary, obtain legal advice regarding whether any of the products you offer fall under applicable categories and requirements.