Kaufland Global Marketplace – Your ticket to international markets!
Sell online across Europe on the Kaufland marketplaces
Subscription
One monthly base fee – 9 marketplaces.
Choose the subscription plan that suits you best. Both plans include access to all Kaufland marketplaces – with no hidden costs.
Plus
€59.95*
per month, plus VAT*
**1,500 Kč / 260 zł**
- One basic fee for all Kaufland marketplaces
- Multi-channel marketing
- Personalised Seller Support
- 1st level customer support
- Relevant payment methods for all countries included
- Monthly switch possible, can be cancelled at any time***
- Link to your online shop
- 📣 DEAL: includes €30 credit per month for Sponsored Product Ads (750 Kč / 130 zł)
Basic
€39.95*
per month, plus VAT**
**990 Kč / 175 zł
- One basic fee for all Kaufland marketplaces
- Multi-channel marketing
- Personalised Seller Support
- 1st level customer support
- Relevant payment methods for all countries included
- Monthly switch possible, can be cancelled at any time***
- Link to your online shop
- 📣 DEAL: includes €30 credit per month for Sponsored Product Ads (750 Kč / 130 zł)
Have you already started the registration process?
Continue where you left off →
You can change your subscription model on a monthly basis; this is managed in the Seller Portal under Shop Settings > Subscription.
An upgrade takes effect immediately; a downgrade only takes effect four weeks after the request is made.
Success story: What successful sellers say
Yourgames
“We were pleasantly surprised by how quick and easy the onboarding process was. We were used to other marketplace providers taking a month or even longer to achieve the first sales. By contrast, we were able to celebrate success after just a few days of selling on the Kaufland marketplaces.”
Kryštof Čeporan
Marketplace Manager at Yourgames
Important notes
Requirements to sell with Kaufland Global Marketplace
YOUR REQUIREMENTS:
- You are a trader
- You are easy to reach (by telephone and e-mail)
- You do not sell items from prohibited categories
- Availability of an official EAN (GTIN) for all products
Shipping
The seller is responsible for shipping to the end customer. The returns address must be inside the EU. You can find more information in the Seller University.
Customer communication
Customer communication must be carried out in each marketplace’s respective national language. Kaufland Global Marketplace offers a multilingual ticket system which translates customer enquiries into different languages (activation in the Seller Portal). You can find more information in the Seller University.
Product data
Product data must be available in each marketplace’s respective national language. Kaufland Global Marketplace offers a free product data translation service which you can use to transfer your current product data automatically to other sales channels (activation in the Seller Portal). You can find more information in the Seller University.
Legal texts
The legal texts (GTCs, revocation policy, data protection policy, legal notice) must be adapted to the national language and country-specific legislation of each country’s marketplace. Kaufland Global Marketplace offers you an automatic translation and transfer of your legal texts to other sales channels free of charge (activation in the Seller Portal). You can find more information in the Seller University.
Extended Producer Responsibility (EPR) guidelines
Uploading the registration numbers for packaging is mandatory for sales on Kaufland.de. Other categories are mandatory depending on product offer.
Currently, you are not required to enter EPR information to sell on Kaufland.sk.
Currently, you are not required to enter EPR information to sell on Kaufland.cz.
Uploading the registration numbers for packaging is mandatory for sales on Kaufland.pl – including in the “deemed supplier” model. Other categories are mandatory depending on product offer.
Currently, you are not required to enter EPR information to sell on Kaufland.at. By accepting the General Terms and Conditions (GTCs) of Kaufland Marketplace GmbH, you are confirming your compliance with the EPR requirements.
Currently, you are not required to enter EPR information to sell on Kaufland.it.
Uploading the registration numbers for packaging is mandatory for sales on Kaufland.fr. Other categories are mandatory depending on product offer.
Uploading the registration numbers for packaging is mandatory for sales on Kaufland.es. Other categories are mandatory depending on product offer.
Currently, you are not required to enter EPR information to sell on Kaufland.nl.
Find out more information in the Seller University.
Uploading the EPR registration number(s) for each country
Uploading the registration numbers for packaging is mandatory for sales on Kaufland.de. Other categories are mandatory depending on product offer.
Currently, you are not required to enter EPR information to sell on Kaufland.sk.
Currently, you are not required to enter EPR information to sell on Kaufland.cz.
Uploading the registration numbers for packaging is mandatory for sales on Kaufland.pl – including in the “deemed supplier” model. Other categories are mandatory depending on product offer.
Currently, you are not required to enter EPR information to sell on Kaufland.at. By accepting the General Terms and Conditions (GTCs) of Kaufland Marketplace GmbH, you are confirming your compliance with the EPR requirements.
Currently, you are not required to enter EPR information to sell on Kaufland.it.
Uploading the registration numbers for packaging is mandatory for sales on Kaufland.fr. Other categories are mandatory depending on product offer.
Uploading the registration numbers for packaging is mandatory for sales on Kaufland.es. Other categories are mandatory depending on product offer.
Currently, you are not required to enter EPR information to sell on Kaufland.nl.
Find out more information in the Seller University.
Tax registration for each sales country for EU sellers
For each sales channel, the country-specific VAT ID of the company’s headquarters and the OSS number for online sales within the EU are mandatory.
Tax registration for each sales country for non-EU sellers
As a non-EU seller, you must carry out a country-specific tax registration and upload a VAT ID for each sales channel as part of the onboarding process in the Seller Portal . Further information can be found in the Seller University.
The designation of a responsible person in the EU for CE-certified products manufactured outside the EU must be entered in the Seller Portal.
Proof for the import of goods with a DDP label (delivery duty paid) must be entered in the Seller Portal.
Designation of a responsible person in the EU for CE-certified products manufactured outside the EU.
Import of goods with a DDP label (delivery duty paid).
Required proofs for each legal form (minimum requirements)
- Sole proprietorship: Copy of identity card/passport (verification via IDnow), trade licence
- Registered trader: Copy of identity card/passport (verification via IDnow)
- Corporations / partnerships (GmbH, OHG, KG etc.): Copy of the identity card / passport of all company representatives, commercial register extract, proof of shareholding structure
- General partnership: Copy of identity card/passport of all business partners, copy of trade licence, proof of ownership structure
Information about the beneficial owners
In accordance with the applicable German Money Laundering Directive, Kaufland Global Marketplace is obligated to identify the beneficial owner(s) of your company. Please provide this information when you register as a seller so that your seller account can be activated quickly.
What is a beneficial owner?
In accordance with the applicable Money Laundering Directive, Kaufland Global Marketplace is obligated to identify the beneficial owner of your company. It is therefore very important that you provide this information when you register as a seller so that your seller account can be activated as quickly as possible. The beneficial owner is the natural person who is the owner of funds or other assets of your company, or a legal entity (such as a limited liability company) that ultimately has control over the company (legal basis: para. 3, Money Laundering Act (GwG)). The beneficial owner directly or indirectly holds 25% or more of the shares or voting rights in your company. It is therefore possible that several persons in your company are beneficial owners.
What information and documents do we require regarding the beneficial owner?
For this, we require the name, date and place of birth, private address, as well as information on the exact capital share (in %). In addition, we require a partnership agreement, a list of shareholders, relevant audit reports or other proof of the shareholding structure within the company. You may, of course, redact any information in the partnership agreement that goes beyond this disclosure.
Example 1: Limited liability company (GmbH) with two beneficial owners
- Shareholder A holds a 50% stake in the company
- Shareholder B holds a 40% stake in the company
- Shareholder C holds a 10% stake in the company
Shareholders A and B are beneficial owners and must be declared accordingly. Shareholder C owns less than 25% of the company shares and is therefore not a beneficial owner.
Example 2: Limited liability company (GmbH) with two beneficial owners and one participating company
- Shareholder A holds a 33% stake in the company
- Shareholder B holds a 33% stake in the company
- A participating limited liability company holds a 34% stake in the company
The participating limited liability company has the following shareholdings:
- Shareholder C: 40% share in the participating company
- Shareholder D: 60% share in the participating company
Only shareholders A, B and D are beneficial owners. A and B, as they own more than 25% of the company shares in the limited liability company.
For the participating limited liability company, the shareholding structure of the respective shareholders is relevant.
Shareholder C is not a beneficial owner, as 40% is generally not sufficient for a majority shareholding or control of the participating limited liability company. This is only the case if at least 50% of the company shares are held. For this reason, Shareholder D is a beneficial owner because, with more than 50% of the shares, they hold the control of the participating limited liability company.
Please upload all necessary documents (including information on the shareholdings of the participating limited liability company) when registering.
Do you need help?
Our personal Seller Support will help you!
*In addition to the services included in the package you have booked, you will receive a credit of €30 per month for placing Sponsored Product Ads (SPA). The credit is granted on a pro-rata basis for calendar months that have already begun. To be able to use the credit, you must register for the SPA programme, which is subject to separate GTCs. The credit is a discount that is deducted from the net invoice amount for SPA services at the end of the month. Unused credit expires and cannot be carried over to the following month or paid out. Kaufland is entitled to discontinue the discount at any time with six months’ notice to the end of the month.
After registering, you decide which marketplace you want to publish your offers on and from which active sales channel the monthly basic fee should be debited. The basic fee will be charged in the local currency of the corresponding marketplace. The basic fee for Kaufland.pl is debited in Polish zlotys and for Kaufland.cz in Czech crowns.
The collaboration can be cancelled at any time.
**After registering, you decide which marketplace you want to publish your offers on and from which active sales channel the monthly basic fee should be debited. The basic fee will be charged in the local currency of the corresponding marketplace. The basic fee for Kaufland.pl is debited in Polish zlotys and for Kaufland.cz in Czech crowns.
The collaboration can be cancelled at any time.
***An upgrade to a higher-quality subscription model is possible at any time. A downgrade of the subscription model will take effect four weeks after the request.