Seller Registration
On this page, you will find all the information you need to register as a seller with Kaufland Global Marketplace.
Requirements to sell with Kaufland Global Marketplace:
- You are a trader
- You are easy to reach (by telephone and e-mail)
- You do not sell items from prohibited categories
- You have an official EAN (GTIN) for all products
Shipping
The seller is responsible for shipping to the end customer. The returns address must be inside the EU. You can find more information in the Seller University.
Customer communication
Customer communication must be carried out in each marketplace’s respective national language. Kaufland Global Marketplace offers a multilingual ticket system which translates customer enquiries into different languages (activation in the Seller Portal). You can find more information in the Seller University.
Product data
Product data must be available in each marketplace’s respective national language. Kaufland Global Marketplace offers a free product data translation service which you can use to transfer your current product data automatically to other sales channels (activation in the Seller Portal). You can find more information in the Seller University.
Legal texts
The legal texts (GTCs, revocation policy, data protection policy, legal notice) must be adapted to the national language and country-specific legislation of each country’s marketplace. Kaufland Global Marketplace offers you an automatic translation and transfer of your legal texts to other sales channels free of charge (activation in the Seller Portal). You can find more information in the Seller University.
Extended Producer Responsibility (EPR) guidelines
Requirements:
- Registration in the DIVID register (single-use plastic products)
- Registration with the LUCID packaging register
- Category-specific requirements such as WEEE/battery number
- Registration with Stiftung ear
Requirements:
- Registration with the Ministry of the Environment of the Slovak Republic via a PRO
Requirements:
- Registration with the Ministry of the Environment of the Czech Republic via a Producer Responsibility Organisation (PRO)
Requirements:
- Registration on the BDO Portal for Polish and non-Polish sellers
Requirements:
- Registration via an authorised representative
- Registration on the EDM portal for GLN numbers for non-Austrian sellers
Requirements:
- For non-Italian sellers: Registration via an authorised representative
- Registration with the CONAI packaging register
- Category-specific WEEE registration with Registro A.E.E., and for battery-operated products with Registro PILE
Requirements:
- Registration with the relevant Producer Responsibility Organisation (PRO) for each EPR category
Uploading the EPR registration number(s) for each sales country
Uploading the registration numbers for packaging is mandatory for sales on Kaufland.de. Other categories are mandatory depending on product offer.
Currently, you are not required to enter EPR information to sell on Kaufland.sk.
Currently, you are not required to enter EPR information to sell on Kaufland.cz.
Uploading the registration numbers for packaging is mandatory for sales on Kaufland.pl – including in the “deemed supplier” model. Other categories are mandatory depending on product offer.
Currently, you are not required to enter EPR information to sell on Kaufland.at. By accepting the General Terms and Conditions (GTCs) of Kaufland Marketplace GmbH, you are confirming your compliance with the EPR requirements.
Currently, you are not required to enter EPR information to sell on Kaufland.it.
Uploading the registration numbers for packaging is mandatory for sales on Kaufland.fr. Other categories are mandatory depending on product offer.
You can find more information in the Seller University.
Tax registration for each sales country for EU sellers
For each sales channel, the country-specific VAT ID of the company’s headquarters and the OSS number for online sales within the EU are mandatory.
Tax registration for each sales country for non-EU sellers
As a non-EU seller, you must carry out a country-specific tax registration and upload a VAT ID for each sales channel as part of the onboarding process in the Seller Portal . You can find more information in the Seller University.
In the Seller Portal, enter the name of a responsible person in the EU for CE-certified products manufactured outside the EU.
Proof must be provided in the Seller Portal for the import of goods with a DDP (delivery duty paid) label.
Necessary evidence according to legal form (minimum requirements)
Sole proprietorship: Copy of ID card/passport (verification via IDnow), business licence
Sole proprietorship (e.K.): Copy of ID card/passport (verification via IDnow)
Corporations / partnerships (GmbH, OHG, KG, …): Copy of ID card / passport of all company representatives, commercial register excerpt, proof of ownership structure
Partnership under the civil code (GbR): Copy of identity card / passport of all company representatives, trade licence, proof of shareholding
Information on the beneficial owners
In accordance with the applicable Money Laundering Directive, Kaufland Global Marketplace is obligated to identify the beneficial owner(s) of your company. Please provide this information when you register as a seller so that your seller account can be activated quickly.
Please note: On 1 July 2021, the countries of the European Union (EU) have introduced a new VAT regulation for e-commerce (“EU Digital Package 2021”) which affects your sales of goods to EU consumers via online marketplaces and therefore also via Kaufland.de.
One significant change of the new regulation is that the marketplace will be considered a ‘Deemed Supplier’ and will be obliged to calculate and pay VAT on B2C sales of goods on Kaufland.de. You will be affected by this if you carry out the following transactions for B2C sales on Kaufland.de:
- Shipments of goods sent from an EU location to an EU customer if the seller is not located in the EU; and
- Shipments of goods sent from a non-EU location to an EU customer if the value of the shipment does not exceed 150 euros.
You can find further information about the ‘Deemed Supplier Model’ here.
What is a beneficial owner?
According to the current Money Laundering Act, we are obliged to identify the beneficial owner(s) of your company. It is therefore very important that you provide this information when you register as a seller for your account to be activated as quickly as possible.The beneficial owner is the natural person who is the owner of funds or other assets of your company, or a legal entity (such as a limited liability company) that ultimately has control over the company (legal basis: §3 Money Laundering Act (GwG)). The beneficial owner directly or indirectly holds 25 % or more of the shares or voting rights in your company. Therefore, several persons of your company can be beneficial owners.
What details and documents are required regarding the beneficial owner?
To identify the beneficial owner, we require the name, date and place of birth, home address, as well as information on the exact capital share (in %). In addition, we require a shareholders’ agreement, a list of shareholders, corresponding audit reports or other proof of the shareholding structure within the company. Information in the shareholders’ agreement that goes beyond this information can of course be blacked out.
Example 1: Ltd with two beneficial owners
- Shareholder A has a 50 % share in the company
- Shareholder B has a 40 % share in the company
- Shareholder C has a 10 % share in the company
Shareholders A and B are beneficial owners and would have to be declared by you accordingly. Shareholder C owns less than 25 % of the shares in the company and is therefore not the beneficial owner.
Example 2: Ltd with two beneficial owners and one participating company
- Shareholder A has 33 % share in the company
- Shareholder B has 33 % share in the company
- A participating Ltd company has a 34 % share in the company
The participating Ltd company has the following shareholding structure:
- Shareholder C: 40 % share in the participating company
- Shareholder D: 60 % share in the participating company
Only shareholders A, B and D are beneficial owners. A and B, as they own more than 25 % of the shares in the Ltd.
Regarding the Ltd company involved, it depends on the ownership structure of the respective shareholders.
Shareholder C is not the beneficial owner, as 40 % is generally not sufficient for a majority shareholding or control of the Ltd company involved. This is only the case if at least 50 % of the shares are held. For this reason, shareholder D is the beneficial owner because he controls more than 50 % of the Ltd company involved.
Please upload all the necessary documents (including those relating the shareholdings of the involved company) when registering.
Do you have any questions?
Our personal Seller Support will help you!