Performance marketing is directly targeted at generating sales. Unlike branding campaigns, which are intended to increase brand awareness and create long-term customer loyalty, performance campaigns are ideal for short-term goals and a high conversion rate.

Price and product data are decisive for successful sales. An attractive price, as well as discounts, generate the incentive to buy, while detailed product information and high-quality pictures support customers in their decision-making and encourage the conversion. If your products are also being offered by other sellers on the marketplace, your ads are only displayed if you win the BuyBox.

Generally, all advertising options are well-suited to marketing new products – the most highly recommended are Sponsored Product Ads, vouchers and newsletter placement. While Sponsored Product Ads are targeted towards increasing visibility, vouchers and newsletter placements offer additional incentives and reach. These options support you in advertising your new products.

Yes. The self-service Sponsored Ads tool lets you enter and adjust your maximum budget at any time. The prices for the other placements are fixed prices which are based on the reach of each advertising channel. Alternatively, the Advertising by Kaufland team is happy to create an individual campaign package to perfectly suit your needs. Simply send an e-mail to advertising@kaufland-ecommerce.com to request an individual offer.

Sponsored Brand Ads are available to all marketplace sellers who own a brand or have the consent of the brand. In addition, we examine which placements are appropriate for which products.

Use the self-service tool to manage Sponsored Ads campaigns and bidding strategies. For other placements, simply contact the Advertising by Kaufland team and mention the time frame and placement preferences.

You can manage your Sponsored Ads and follow your campaign KPIs with the self-service tool. Your dashboard gives you access to important metrics such as impressions, clicks, CPC and ACOS. For all other advertising options, you’ll receive a detailed report after the campaign ends. These data will help you evaluate the effectiveness of your campaigns and take measures to optimise them.

The Sponsored Ads tools will guide you step-by-step through creating a campaign. Furthermore, there are reports and dashboards available to base your campaign optimisation on. You will find a wide range of learning materials, instructions and links to webinars to help you create and manage your campaigns in the Seller University. Feel free to use the Help Center to find answers to frequently-asked questions and solutions for your issues. You can also schedule individual consultations with the Advertising by Kaufland team. If you have further questions, you can reach the team at support-spa@kaufland-marketplace.com.

Higher sales and more traffic can positively influence the organic visibility of your product on the marketplace, even once the campaign itself is over. This could lead to a better long-term placement and increased visibility.

Statically integrated means that the advertising space is booked for a specific time period and is not rotated with other ads based on targeting or other criteria. This means that all users who visit the Kaufland Marketplace homepage within the campaign time period will see your advertisement in the position you have booked.

You can decide flexibly which Kaufland Marketplace page you want to use to link your advertisements. The options are your seller shop, your brand shop (if available), a campaign landing page (if available) or a filtered category page. If a single focus product is being advertised, the link can also direct to that product details page. You may not link to external pages outside of the Kaufland marketplaces.

You can choose between several social media ad formats, such as single image/video, carousel or collection. Social media ads are displayed on both Meta platforms Facebook and Instagram. For (Google) display ads you have the following choices of format: Responsive ads, static image ads or discovery ads.

We can use data to individually reach your target group. To do so, we can also use external data (e.g. Google/Meta data). For example, users may be targeted if they have already searched for similar products. A target group can be targeted based on interests, for example customers who have interacted with your products but have never purchased them.