Category: Unkategorisiert
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EU AI Act – What online sellers should know now
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The EU AI Act is raising a lot of questions among online sellers: First, the good news – for most online sellers, there’s no reason to panic. In fact, a large portion of the new obligations primarily affects providers and developers of AI systems – for example, companies that develop their own AI applications or…
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Nearly 300% increase in sales thanks to prominent media placements: A dazzling Black Week performance for Kärcher at Kaufland.de
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The high shopping season is the most important time of the year for many online sellers – and at the same time one of the most challenging. In the midst of intense competition during Black Week and the two-week warm-up phase that preceded it, Kärcher, the world’s leading supplier of cleaning technology, has proven how…
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International onboarding made easy: Simple processes on the Kaufland marketplaces are the key to success for Werkzeugstore24
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For Werkzeugstore24, online marketplaces are the fastest way to achieve maximum reach. The company sells a range of construction equipment, tools, consumables and accessories. “We offer customers everything related to home improvement, as well as a selection of gardening supplies. Although we cater to a variety of customer needs, we tend to focus more on…
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Recap: the e-Commerce Day 2026
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The 14th e-Commerce Day once again put Cologne’s RheinEnergieSTADION at the centre of the e-commerce scene. Just under 2,000 industry representatives came together to exchange ideas, network and learn from high-profile speakers such as mountaineering legend Reinhold Messner, Ed Sander, a specialist in digital technology in China, Sarah Carroll from Grow Global Limited, media expert…
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136% year-on-year increase in turnover: Cross-border business drives growth for Lehmann
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Highlights of the partnership between Lehmann and Kaufland Global Marketplace: Having been in business for 16 years, the Polish company Lehmann HG Sp. z o.o. (formerly KT 24) has grown from a local supplier into a major European player in the home and garden sector. The key driver of growth here is cross-border e-commerce. Source:…
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Growth strategies for 2026: Sustainable expansion without massive resource consumption
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Rising costs and saturated markets call for new strategies. By 2026, growth in online selling will no longer be a question of team size, but of smart networking. At a time when markets are fluctuating faster than ever before, sheer numbers no longer provide the decisive competitive advantage. The goal for modern, successful sellers is…
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Wide reach for a diverse range: How Yourgames is delighting European customers on the Kaufland marketplaces with 110,000 products
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Yourgames was one of the first Czech sellers to launch on the German marketplace with Kaufland Global Marketplace in 2023. Kryštof Čeporan, Marketplace Manager at Yourgames, wanted to take advantage of a lucrative opportunity with this strategic decision: “We saw Kaufland Global Marketplace as an opportunity to tap into new target groups and expand our…
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International sales of new and refurbished electronic products
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Nesatec relies on a comprehensive multi-channel strategy to sell a broad portfolio of electronic products. Since 2020, Kaufland Global Marketplace’s international marketplaces have played a special role for the company by offering products such as tablets, smartwatches and smartphones. “Kaufland Global Marketplace offers us the ideal sales environment for reaching a large international target group…