Category: Insights & Tips
-
EU AI Act – What online sellers should know now
–
The EU AI Act is raising a lot of questions among online sellers: First, the good news – for most online sellers, there’s no reason to panic. In fact, a large portion of the new obligations primarily affects providers and developers of AI systems – for example, companies that develop their own AI applications or…
-
Nearly 300% increase in sales thanks to prominent media placements: A dazzling Black Week performance for Kärcher at Kaufland.de
–
The high shopping season is the most important time of the year for many online sellers – and at the same time one of the most challenging. In the midst of intense competition during Black Week and the two-week warm-up phase that preceded it, Kärcher, the world’s leading supplier of cleaning technology, has proven how…
-
International onboarding made easy: Simple processes on the Kaufland marketplaces are the key to success for Werkzeugstore24
–
For Werkzeugstore24, online marketplaces are the fastest way to achieve maximum reach. The company sells a range of construction equipment, tools, consumables and accessories. “We offer customers everything related to home improvement, as well as a selection of gardening supplies. Although we cater to a variety of customer needs, we tend to focus more on…
-
136% year-on-year increase in turnover: Cross-border business drives growth for Lehmann
–
Highlights of the partnership between Lehmann and Kaufland Global Marketplace: Having been in business for 16 years, the Polish company Lehmann HG Sp. z o.o. (formerly KT 24) has grown from a local supplier into a major European player in the home and garden sector. The key driver of growth here is cross-border e-commerce. Source:…
-
Wide reach for a diverse range: How Yourgames is delighting European customers on the Kaufland marketplaces with 110,000 products
–
Yourgames was one of the first Czech sellers to launch on the German marketplace with Kaufland Global Marketplace in 2023. Kryštof Čeporan, Marketplace Manager at Yourgames, wanted to take advantage of a lucrative opportunity with this strategic decision: “We saw Kaufland Global Marketplace as an opportunity to tap into new target groups and expand our…
-
International sales of new and refurbished electronic products
–
Nesatec relies on a comprehensive multi-channel strategy to sell a broad portfolio of electronic products. Since 2020, Kaufland Global Marketplace’s international marketplaces have played a special role for the company by offering products such as tablets, smartwatches and smartphones. “Kaufland Global Marketplace offers us the ideal sales environment for reaching a large international target group…
-
A 970 percent increase in sales with the Performance Coach
–
Since 2023, TB Furniture has been selling on the Kaufland marketplaces, delighting customers in the living room & furniture category with its wide range of products. As part of the EuroComfort Group, the company specialises in the manufacture and sale of mattresses, blankets, pillows and sofa furniture. Source: TB Furniture The decision to start with…
-
AI for efficiency optimisation on Kaufland marketplaces:
–
2026 holds great potential and offers sellers the opportunity to implement ambitious growth strategies. Thanks to AI, all sellers – whether small businesses or global players – can achieve great success on the Kaufland marketplaces with little effort using Kaufland Global Marketplace! Versatile applications: How AI makes selling easier “In order to offer sellers the…