Author: Partner Management Kaufland
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Rich Content on the Kaufland marketplaces: Benefits, Module Types & Step-by-Step Guide
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In today’s e-commerce, a simple text description is often no longer enough to sustainably convince customers of a product. Rich Content (also known as A+ Content) offers an ideal complement for this, by transforming classic product details pages through additional text, Pictures, and video elements into appealing, digital product presentations. This post shows what advantages…
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EU AI Act – What online sellers should know now
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The EU AI Act is raising a lot of questions among online sellers: First, the good news – for most online sellers, there’s no reason to panic. In fact, a large portion of the new obligations primarily affects providers and developers of AI systems – for example, companies that develop their own AI applications or…
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Nearly 300% increase in sales thanks to prominent media placements: A dazzling Black Week performance for Kärcher at Kaufland.de
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The high shopping season is the most important time of the year for many online sellers – and at the same time one of the most challenging. In the midst of intense competition during Black Week and the two-week warm-up phase that preceded it, Kärcher, the world’s leading supplier of cleaning technology, has proven how…
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Recap: the e-Commerce Day 2026
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The 14th e-Commerce Day once again put Cologne’s RheinEnergieSTADION at the centre of the e-commerce scene. Just under 2,000 industry representatives came together to exchange ideas, network and learn from high-profile speakers such as mountaineering legend Reinhold Messner, Ed Sander, a specialist in digital technology in China, Sarah Carroll from Grow Global Limited, media expert…
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136% year-on-year increase in turnover: Cross-border business drives growth for Lehmann
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Highlights of the partnership between Lehmann and Kaufland Global Marketplace: Having been in business for 16 years, the Polish company Lehmann HG Sp. z o.o. (formerly KT 24) has grown from a local supplier into a major European player in the home and garden sector. The key driver of growth here is cross-border e-commerce. Source:…
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International sales of new and refurbished electronic products
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Nesatec relies on a comprehensive multi-channel strategy to sell a broad portfolio of electronic products. Since 2020, Kaufland Global Marketplace’s international marketplaces have played a special role for the company by offering products such as tablets, smartwatches and smartphones. “Kaufland Global Marketplace offers us the ideal sales environment for reaching a large international target group…