Author: Helene Halbekann
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Growth strategies for 2026: Sustainable expansion without massive resource consumption
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Rising costs and saturated markets call for new strategies. By 2026, growth in online selling will no longer be a question of team size, but of smart networking. At a time when markets are fluctuating faster than ever before, sheer numbers no longer provide the decisive competitive advantage. The goal for modern, successful sellers is…
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Your 2025 SPA strategy: Sell successfully with Sponsored Product Ads
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Do you want to increase your sales figures and turnover on the Kaufland Marketplaces? Are you already a Kaufland Global Marketplace seller? Then this SPA Strategy Guide is important for you. For sellers who are active on the Kaufland marketplaces, Sponsored Product Ads (SPA) offer an excellent opportunity to advertise your products effectively and thus to increase sales. With the…
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Sponsored Brand Ads – New for manufacturers and brands
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Kaufland Global Marketplace has introduced a new onsite marketing feature, developed specifically for brands and brand owners – Sponsored Brand Ads (SBA). SBAs allow manufacturers and sellers to increase the visibility of their brands on the Kaufland marketplaces and thereby draw the customers’ attention to their brand in a targeted manner – until September even…
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Review: e-Commerce Day 2024
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The 12th e-Commerce Day was a complete success! On April 26, 2024, visitors, exhibitors, partners and speakers gathered at the RheinEnergieSTADION for a fantastic experience. The excitement and approval of everyone involved speaks for itself – this was an event that brought the relevant players in the industry together! The big event kicked off the…
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The best e-Commerce Day of all time
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Visitors, exhibitors, speakers and even us, the host of the event, all agree: That was the best e-Commerce day yet! After a break of more than three long years, we finally got to see familiar faces and meet new ones, while exchanging ideas about current topics and trends in e-commerce. 2,000 visitors joined us at the RheinEnergieSTADION to…