Advertising by Kaufland
More visibility. More sales. In 9 marketplaces.
From Sponsored Ads to bespoke media campaigns:
Reach millions of purchase-ready visitors every month with full-funnel 360° campaigns.
220 million
potential online customers
9 marketplaces
Use all advertising formats across borders
+6400
available product categories
Success Story: Best Practice from “KÄRCHER”
Sales increase of around 300% thanks to prominent media placements
With a tailor-made campaign consisting of homepage teasers, newsletter placements and social media ads, Kärcher transformed Black Week on Kaufland.de into a real sales success. In this Success Story, read about how the leading provider of cleaning technology succeeded in leveraging the potential of the marketplace for its own brand, thanks to a well-thought-out marketing strategy and the help of the Kaufland Global Marketplace advertising team.
+298%
sales increase¹
+116%
increased traffic to the product pages of the promotional products¹
2.54%
average click-through rate for social media ads¹
MARKETING OPTIONS
Advertising solutions for every goal
More visibility, more performance: Discover the advertising opportunities from Advertising by Kaufland.
QUICK AND EASY CAMPAIGN SETUP
Start your SPA campaigns tailored to your needs
Two paths – depending on experience, desired level of control and speed.
MANUAL: CREATE INDEPENDENTLY
Custom campaigns
- OPEN MARKETING AREA
Go to the “Marketing Tools” area in the Seller Portal.
- CREATE CAMPAIGN
Click on “Create new campaign” and start the setup process.
- ENTER CAMPAIGN DETAILS
Configure general settings such as campaign name, time period and budget.
- ADD PRODUCTS
Select the products you would like to advertise.
- DEFINE TARGETING & BIDS
Manually select keywords and bids or set up an automatic campaign.
- CHECK & LAUNCH CAMPAIGN
Check the summary and send the campaign live.
AUTOMATED: USE SMART RECOMMENDATIONS
Preset campaigns
- USE SMART SUGGESTIONS
Daily budget, target ACoS and campaign name are automatically pre-filled.
- BET ON WINNING PRODUCTS
The campaign only features products recommended by the system which have a high performance potential.
- LAUNCH CAMPAIGN IN A FEW MINUTES
Check the campaign details and send the campaign live.
PRACTICAL EXPERIENCE: SUCCESS STORIES THAT SPEAK FOR THEMSELVES
How our partners are growing with advertising solutions
Over 368%³ increase in sales with SBA
sleepling is a brand known for its high-quality products. With the introduction of SBA on Kaufland, sleepling has successfully utilised the benefits to further increase its brand awareness and drive sales growth.
sleepling
Precise targeting and optimal campaign management with SPA
“The optimisation makes it even easier for us to succeed with SPA, as we can precisely target relevant customer groups and manage our campaigns optimally.
Clic-Trade:
Increase in sales figures by over 214%³ with SBA
Tineco has implemented SBA to increase its brand awareness. By using the prominent placement of SBA, the team were able to successfully increase the visibility and sales of their products.
Tineco
Why advertise with Kaufland Global Marketplace?
Five reasons to start now
INTERNATIONALISATION
Scalability
Expand into 9 countries with minimal effort.
PARTNERSHIP
Personal support
A personal contact is available to assist you with any questions regarding retail media.
TRANSPARENCY
Full control
Keep an eye on your campaigns at all times with transparent reporting and clear performance metrics.
CROSS-CHANNEL
Onsite and offsite marketing
Reach your customers through intelligent full-funnel marketing.
VISIBILITY
Reach
Benefit from enormous reach with high purchase intent.
Start now
Your success starts here
Are you already selling on one of our Kaufland marketplaces?
You can activate Sponsored Ads, vouchers & seasonal campaigns directly in the Seller Portal!
Website and newsletter advertising space as well as social media posts or display ads can be requested individually at advertising@kaufland-marketplace.com.
Find out more about Sponsored Product Ads from our expert
Would you like to find out more details about our marketing opportunities?
Visit our Seller University! There you will find comprehensive information, helpful tips and everything else you need to know to make the most of your potential with Advertising by Kaufland.
FAQ
What you need to know
Which placements are best suited for new products?
Generally, all advertising options are well-suited to marketing new products – the most highly recommended are Sponsored Product Ads, vouchers and newsletter placement. While Sponsored Product Ads are targeted towards increasing visibility, vouchers and newsletter placements offer additional incentives and reach. These options support you in advertising your new products.
Do I have full control of the costs?
Yes. The self-service Sponsored Ads tool lets you enter and adjust your maximum budget at any time. The prices for the other placements are fixed prices which are based on the reach of each advertising channel. Alternatively, the Advertising by Kaufland team is happy to create an individual campaign package to perfectly suit your needs. Simply ask for an individual offer by e-mail at advertising@kaufland-marketplace.com or from your Account Manager.
Do I need to create all the campaigns myself?
Use the self-service tool to manage Sponsored Ads campaigns and bidding strategies. For other placements, simply contact the Advertising by Kaufland team and mention the time frame and placement preferences.
Who is in charge of creating and managing the campaigns?
Utilise our user-friendly self-service tool to create and manage Sponsored Ads campaigns on your own. The Advertising by Kaufland team will take over the creation and management of other advertising campaigns once you have provided images and text in the appropriate format. If you have any questions, our Advertising by Kaufland Team will be happy to help.
What advertising options can I use on the Kaufland marketplaces?
Sponsored Product Ads, as well as all the other advertising options, can generally be used on all the Kaufland marketplaces that you are active on. Activation is required to use Sponsored Brand Ads. Further information on activation can be found in our Seller University.
Do you have any questions?
Our personal Seller Support will help you!
¹ Campaign runtime: 30.10.25 – 26.11.25; Comparison period: 02.10.25 – 29.10.25
² The stated growth rate is based on reliable measurements of past voucher campaigns on the Kaufland marketplaces. Source: Kaufland
³ The results were measured 30 days after the start of the campaign. The campaign period was compared with the previous period (without SBA).