Yourgames was one of the first Czech sellers to launch on the German marketplace with Kaufland Global Marketplace in 2023.
Kryštof Čeporan, Marketplace Manager at Yourgames, wanted to take advantage of a lucrative opportunity with this strategic decision: “We saw Kaufland Global Marketplace as an opportunity to tap into new target groups and expand our business in partnership with a strong brand. Kaufland is well known in Europe, and customer trust in the brand offers us great potential.”
Kryštof Čeporan, Marketplace Manager at Yourgames
Source: Yourgames
Brand awareness is as high as 99 percent in the marketplace countries. The Kaufland marketplaces are backed by the food retailer, Kaufland. The company has 1,600 branches in eight countries and is one of the leading retail chains in Europe. Online marketplaces also reap the benefits: Up to 43 million visitors visit the Kaufland marketplaces every month.
Quick onboarding – quick success
“It takes very little effort to tap into this large target group”, explains Čeporan, who sees this as a decisive advantage over other platforms. “We were pleasantly surprised by how quick and easy the onboarding process was. We were used to other marketplace providers taking a month or even longer to achieve the first sales. By contrast, we were able to celebrate success after just a few days of selling on the Kaufland marketplaces.”
The launch was so successful that Yourgames was surprised by the demand: “Initially, we had a smaller product portfolio. However, demand quickly exceeded our expectations, so we focused on adding more products to meet the needs of a broader target group.”
A broad product portfolio for a multinational target group
Today, Yourgames’ range on the Kaufland marketplaces comprises over 110,000 products, including electronics, perfumes, toys and clothing. “We have continuously expanded our range of offers. To exploit the full potential, we offered our products on the new storefronts either directly at or shortly after the launch of a new Kaufland marketplace”, says Čeporan. “We have more than 6,400 product categories at our disposal to inspire a broad target group with diverse wishes and needs with our products.”
Source: Yourgames
The best part is that it takes minimal effort to list additional products, sell on other Kaufland marketplaces and tap into new target groups in other countries. Sellers can reach a potential 139 million online customers on the seven Kaufland marketplaces with just one registration. Thanks to seamlessly integrated multi-marketplace technology and additional marketplace services, this was very easy for Yourgames: “The ability to manage all product, offer and order data from a single portal saved us a lot of time and effort. Automated product data translation is also a major advantage when operating in multiple markets.”
Sellers also find comprehensive support for international sales in other marketplace services, such as the offer of payment methods in the respective national currency, EPR management by Kaufland, 1st level support in the national language and the services offered by the external partner network.
Detailed insights for maximum success
Yourgames is now active on six Kaufland marketplaces. The data-driven insights provided by Kaufland Global Marketplace help sellers optimise their KPIs and further expand their business. “The available dashboards and analysis options are extremely helpful for us. Not only do they give us an overview of our performance, they also show us where we can improve”, reveals Čeporan. “Every market has its own particularities. Thanks to the detailed insights, we can tailor our strategy to the preferences of our target groups and conditions in each marketplace country, enabling us to achieve maximum success.”
Partnership-based cooperation as a factor for success
Whether with detailed insights, additional marketplace services or personal seller support, Kaufland Global Marketplace is a strong partner for sellers, providing assistance in establishing and expanding their (international) online business.
Čeporan also identifies this core value of partnership-based cooperation as a key success factor:
“At Kaufland Global Marketplace, we receive personal support and have a direct Contact Person who helps us with any questions we may have”, Čeporan explains. For him, the opportunity to actively help shape the all-in-one solution is also important: “Communication is on equal terms and our feedback is listened to. New services and features are constantly being developed to optimise the sales environment in line with our needs. Unfortunately, this type of collaboration is not a given and sets Kaufland Global Marketplace apart from other platforms.”
Source: Yourgames
A look into the future: Continuous growth
Yourgames looks forward to continuing its collaboration with Kaufland Global Marketplace and tapping into new markets. “We greatly value this reliable partnership and are confident that we will continue to grow together. Kaufland Global Marketplace does a great job of offering excellent conditions to sellers and customers alike. Easy selling and happy customers – for us, it’s a win-win situation”, summarises Čeporan.