How TB Furniture optimised its success on the Kaufland marketplaces in no time with the support of Kaufland Global Marketplace
Since 2023, TB Furniture has been selling on the Kaufland marketplaces, delighting customers in the living room & furniture category with its wide range of products. As part of the EuroComfort Group, the company specialises in the manufacture and sale of mattresses, blankets, pillows and sofa furniture.
Source: TB Furniture
The decision to start with Kaufland Global Marketplace was made very quickly after a brief analysis of its potential.
“The Kaufland marketplaces are one of the first ports of call for online customers, especially for our product categories”, says Svenja Kleinmann, e-Commerce Manager at TB Furniture. “We have observed that some of our competitors are selling very successfully on the Kaufland marketplaces. We wanted that too!”
Source: TB Furniture
Extra service for outstanding achievements: The Performance Coach
As Kleinmann predicted, the new sales channel is paying off for her company: TB Furniture achieved great success within a short time after launching on Kaufland.de. However, the fact that the company has not only caught up with the competition but has even surpassed it is largely due to another decision made by Kleinmann. Right from the start, TB Furniture decided to use an additional marketplace service from Kaufland Global Marketplace – the Performance Coach.
“As we do not operate our own online shop, online marketplaces are relevant to us. But every marketplace has its own particularities, and it is important to familiarise yourself with these in order to operate successfully”, Kleinmann explains. “The Performance Coach was an excellent option for us to discover and unlock the full potential of Kaufland Global Marketplace in the shortest possible time and to set ourselves apart from the competition.
The Performance Coach is a personal contact partner who helps sellers improve their performance on the Kaufland marketplaces. Sellers can arrange individual coaching sessions to get advice on a wide range of topics, such as measures to increase sales and performance or product data quality. This enables sellers to identify specific potential in their offer presentations and set their offers apart from those of their competitors through optimisation processes.
Source: TB Furniture
For TB Furniture, the service proved to be the ideal support for getting started.
“In the beginning, we had weekly meetings with our personal advisor, during which we took a deep dive into the functions, tools and potential of Kaufland Global Marketplace and our performance on Kaufland.de. Although we already had extensive experience on other marketplaces, these tailored expert insights helped us get off to a quick start and adapt our offers to the specific requirements of the Kaufland platform”, describes Kleinmann. “For example, we were given a detailed explanation of how the search algorithm works, enabling us to tailor our product descriptions and titles accordingly. Now they can be found more easily. This may sound trivial at first, but the increased visibility quickly translated into an increase in sales for us!”
Quick and easy: With individual recommendations for action to achieve sustainable performance improvement
If sellers decide to sign up for the programme, they will be assigned their own personal Performance Coach, with whom they can communicate via video call in German or English. Each coaching session is prepared in advance by the Performance Coach team, including an analysis of the seller’s offers; the results are then shared with the seller. Tailored specifically to the respective characteristics, needs and goals of the seller, individual discussions are held to identify potential for improvement. The Performance Coach provides sellers with practical measures to tap into this potential. What makes this special is that the suggestions are not general, but specifically tailored to each seller.
This individual and application-orientated approach also won over Svenja Kleinmann: “Step by step, we optimised the points on the improvement agenda. We were thrilled by how easily we were able to implement the individual aspects and how quickly we were able to develop as a result. Whether it’s delivery time optimisation, SPA or SBA campaigns, coupons or onboarding additional Kaufland marketplaces – we only took a chance on many of the available options because of the Performance Coach. The performance improvement was visible almost immediately, but the results were particularly clear after three to four months. We have increased our sales to many times the original level within a short period of time.
For continuous monitoring and improvement of performance, sellers receive weekly reports with information about their performance.
One service – endless possibilities: Potential for all strategies
“We have observed a significant improvement in performance for both our best-selling and weaker items. Our best-sellers are selling even better thanks to the Performance Coach; the weaker products are showing strong development”, reports Kleinmann. “One of our Dreamstar mattresses has achieved particularly positive results: With the help of the Performance Coach, sales of this product have increased more than fiftyfold!”
A comparison of TB Furniture’s overall performance before and after receiving support from Performance Coach also reveals a huge improvement: The company’s sales on the Kaufland marketplaces rose by 970 percent!
Source: TB Furniture
Don’t waste time or resources: Opt for quick and easy performance optimisation
“We are more than satisfied with the results and the support”, says Kleinmann. “The close contact was personal and courteous. Our contact person was always able to provide quick and helpful answers to all operational questions”, enthuses Kleinmann. “This enabled us to make the right decisions quickly in our day-to-day business. Thanks to the expert’s insights, we were always able to check how well we were performing and how our development was progressing. The biggest advantage for us: No longer having to decide based on a gut feeling, but hearing from experts what we are doing right and what is not working so well.
Premium telephone support with a callback service ensures that Performance Coach sellers receive prompt assistance and quick feedback on questions and decisions.
“The cost-performance ratio of this service is also absolutely fair”, says Kleinmann. “A small investment saves time and capacity and generates a significant increase in sales in the long term. That is why we recommend that all sellers who are starting out on Kaufland Global Marketplace or want to significantly optimise their performance on the Kaufland marketplaces book the Performance Coach!”
Source: TB Furniture