AI for efficiency optimisation on Kaufland marketplaces:

2026 holds great potential and offers sellers the opportunity to implement ambitious growth strategies. Thanks to AI, all sellers – whether small businesses or global players – can achieve great success on the Kaufland marketplaces with little effort using Kaufland Global Marketplace!

Versatile applications: How AI makes selling easier

“In order to offer sellers the best possible sales platform, we have already integrated various AI tools into our all-in-one solution”, explains Vinzenz Greger, Product Director for Kaufland Global Marketplace. “The areas of application are diverse and the possibilities limitless!”

AI always serves only as a supplement, not as a replacement for existing functions. In addition to personal seller support, sellers now also have access to an intelligent chat assistant called “Ailora”. The AI-driven assistant is located in the Seller Portal, the central control element of the Kaufland marketplaces.

Source: Kaufland

AI also helps to generate a deep understanding of one’s own performance on Kaufland marketplaces. Sellers can ask the Ailora chatbot questions and receive tips, such as how their products can win the BuyBox. They can also track important KPIs, like the proportion of items with fast delivery times or how sales for specific products are developing, for example. At the seller’s request, automated translations of product data, legal texts and customer tickets can be created. These lower the language barrier, making it easier for sellers to tap into new markets.

Features such as summarising the most important product characteristics in clear bullet points, optimising product titles and images, and category-specific help with product searches ensure that products are found by exactly the right target group. This increases the chance of sales.
AI-supported optimisation of delivery times also increases sales potential: With the help of the algorithm, sellers can communicate faster and more accurate delivery times, thus making their offers more attractive.

AI breakthrough: New features enable an ambitious roadmap for 2026

Source: Kaufland

With the help of new tools, sellers will need to devote significantly less capacity to administrative processes, allowing them to focus on strategic tasks instead.
True to the name “Ailora”, AI assistants will then operate in four steps.

• Lead: Recognise where sellers need support and guide them accordingly.
• Optimise: Optimise areas where sellers are not fully exploiting their potential.
• Recommend: Suggest a specific measure (e.g. “Create a Sponsored Product Ads campaign for these products with this budget for the coming month”). 
• Automate: After confirmation by the seller, automatically execute or automate the planned action.

“AI is becoming a real team player. We are moving away from mere recommendations and towards active implementation. Imagine confirming a Sponsored Ads campaign proposal with a single click and automatically launching one of your most successful display campaigns, because Ailora has individually identified the items that will bring you success. This is the level of efficiency we want to offer our sellers: a real game changer for saving resources”, adds Greger.

With the new functions, holistic growth strategies, from marketing and international offer management to product data optimisation, can be implemented with just a few clicks:

• Marketing: The agent assists with campaign creation and management. It will suggest campaign parameters (such as products, budget, duration) and, once confirmed, automatically create the campaign (such as Sponsored Product Ads or vouchers).
• Offer sync: The agent will identify international expansion opportunities and, with the seller’s permission, automatically make offers available on other Kaufland marketplaces.
• Product data: It will optimise the presentation of the offer and complete the attributes. The optimised content increases visibility and reduces the likelihood of returns. 

Kaufland Global Marketplace is thus focussing on a future in which AI-driven automation actively supports sellers on their path to success and complements the offer of other support services and personal assistance.