How Clic-Trade achieved nearly 30% sales growth with the marketing options from Kaufland Global Marketplace
A range of marketing options are available for sellers on the Kaufland marketplaces. Clic-Trade, a successful business from Cologne, knows how to optimise these chances of prominent product placement and attractive offer design to ensure success for their business.
The business sells a wide range of over 600 products. Four own brands encompass a diverse product range: from TAINO grills to SVITA garden furniture, from HATTORO tool sheds to JAWINIO trampolines.
“Sponsored Product Ads (SPA) and vouchers are the two onsite marketing features that we use most often”, says Prem Ramchand, CEO of Clic-Trade. “These features help us achieve maximum success with minimal effort: It just takes a few clicks to bring more customers’ attention to our product and win them over with attractive offers.”
Many marketing options: Advertising chances for every kind of item
Source: Clic-Trade
“Our strongest-performing categories include rubbish bins and gas grills – two items that showcase the range of our products”, Ramchand clarifies. “It’s an advantage to our business that Kaufland operates a comprehensive marketplace, as this means the marketing options can also be used flexibly. In our experience, using Sponsored Product Ads and vouchers offers the chance for sales growth regardless of the category. However, we also know that the item selection must be adapted to the season: In the summer, we advertise products from our outdoor range such as garden sheds, while in winter we focus on indoor items like dining room chairs. We also tailor our strategy with an eye on peak sales times”, adds Ramchand.
Another advantage that Ramchand has identified for his business is that both marketing options are intuitive to use and only require minimal capacity. This goes not only for creating SPA campaigns and voucher offers but also for analysing success. “Although we have established ourselves as a major player in the retail sector and now even operate internationally, our team only consists of 50 employees. Therefore we always adapt our business model to achieve outstanding results with minimal use of capacity”, Ramchand says. “Marketing on the Kaufland marketplaces plays into our hands here. It only takes five simple steps to create both Sponsored Product Ads and vouchers.”
Sales growth of nearly 30% thanks to optimised SPA tool
Kaufland Global Marketplace is in constant close contact with marketplace sellers in order to further develop the additional services offered to meet specific needs. To this end, an improved version of the Sponsored Product Ads feature was introduced in 2024. “The optimisation makes it even easier for us to celebrate success with SPA. We can precisely target relevant customer groups and optimally control our campaigns. In the analysis area, we can easily view the results of the campaign and quickly make optimisations as needed”, Ramchand says.
Source: Kaufland
Intuitive dashboards and improved bidding options make it very easy for sellers to take advantage of key benefits. These include, for example, increased visibility of their own offers, differentiation from competitors, and positive long-term effects, as increased traffic can have an impact on the organic ranking of offers.
The sales figures from the first month show how successfully Clic-Trade is using the optimised tool:
“We got started with the tool right away and were able to generate 29% of our sales in the kitchen and household goods category with the help of SPA”, Ramchand enthuses. “Even before that, SPA was able to generate high sales. But especially after the changeover, I would recommend the use of SPA to all sellers without exception, even smaller and inexperienced ones. The new tool makes selling even easier and creates an intuitive overview – anyone can do it!”
Source: Kaufland
If sellers do need support, the free Seller Support is available.
Average of 16% increase in sales per item with voucher feature: Win over customers with attractive offers
While Sponsored Product Ads work on a cost-per-click basis and increase the visibility of the advertised products, the onsite ‘Vouchers’ marketing feature offers sellers the opportunity to convince potential customers with attractive discounts.
“Creating vouchers is easy, evaluating campaigns is easy – in short: the feature is one of our most popular marketing options on the Kaufland marketplaces. We use vouchers not only to offer individual discounts on selected products, but also to position ourselves better against the competition”, reveals Ramchand.
Source: Kaufland
“We achieve great success with the voucher feature, especially during peak sales periods. Around Christmas time or during Black Week, the competition also wants to sell a lot. Thanks to this feature, we can set our offers apart from those of the competition and even win the BuyBox”, explains Ramchand.
With the help of vouchers, sellers on the Kaufland marketplaces can achieve an average sales increase of 16% per item.
Source: Kaufland
SPA & vouchers: Harnessing the potential of the Kaufland marketplace
“The marketing opportunities help us to make the most of the potential of the Kaufland marketplaces”, says Ramchand, “because for us, the high brand awareness is the biggest advantage of selling with Kaufland. The brand is a crowd magnet. Everyone knows Kaufland. We are delighted that it is so easy to leverage this reach for our products as well.”
The Kaufland brand has a supported brand awareness of up to 99% in the marketplace countries. A total of 139 million online customers can potentially be reached via the online marketplaces in Germany, the Czech Republic, Slovakia, Poland, Austria, Italy and France.
Source: Kaufland