e-Commerce Day by Kaufland: From a small-scale industry get-together to one of the most important trade fairs for online sales

Since 2010, e-Commerce Day has brought together numerous e-commerce enthusiasts once a year – excluding the pandemic years when it could not take place. What started as a small industry get-together with about 1,000 m² of exhibition space, 18 exhibitors and 300 participants has, over time, developed into one of the most important trade fairs for online sales. At the most recent e-Commerce Day in June, we welcomed over 2,000 participants!

Source: Kaufland

Since 2010, e-Commerce Day has always been held at the RheinEnergieSTADION.

Source: Kaufland

In recent years, the continuously growing target group of online sellers, shop owners, industry insiders, commerce specialists, manufacturers and more has also included well-known brands.

The e-Commerce Day has become an annual highlight for networking with relevant industry personalities. This is where the industry gathers for in-depth discussions about “pains and
gains”,
current trends and the future development of e-commerce, and to take a closer look at the central developments and trends in e-commerce – both on and off stage. Or, more accurately, on the stages! We’ve sized up to three stages, which offer space for more than 30 presentations. Every year Kaufland invites exciting speakers to share their expert knowledge with attendees.

Whether it’s long-term e-Commerce Day fixtures like e-commerce veteran Johannes Altmann (since 2010) or Claudia Studtmann (since 2018), multifaceted motivational speakers like Joey Kelly and extreme athlete Jonas Deichmann (or, for the upcoming event, conductor Christian Gansch), guests from outside the industry such as Ralf Rangnick and Matthias Sammer, entrepreneur Frank Thelen, politician Christian Lindner or music legend Smudo from the German hip-hop band “Die Fantastischen Vier” – those on the e-Commerce Day stages have never failed to inspire us with their huge range of insights!

Source: Kaufland

The list of exhibitors who have attended the e-Commerce Day over the past few years is just as diverse and impressive as the list of speakers. From Hermes and Idealo to DHL, the German E-Commerce and Distance Selling Trade Association

or the German E-Commerce Association, the number of exhibitors per event has increased more than fivefold since it began! The first e-Commerce Day welcomed 18 exhibitors. 2019 was the year we first broke the 100-exhibitor mark, and after the forced pandemic-related break, we were glad to welcome a three-digit number of exhibitors from the areas of marketplaces, shop systems, payment, online marketing and logistics.

From blue to red: Even the logos have changed! The spires of the Cologne Cathedral show the deep connection to the Cologne location. Although e-Commerce Day now attracts international participants and has gained cross-border recognition, the
current logo retains its stylistic reference to its origins.

A continuously increasing number of participants, lectures, stages and exhibitors; a new logo; versatile speakers – among all these changes, one constant has characterised the e-Commerce Day since the beginning: the RheinEnergieSTADION. However, the exhibition space utilised has virtually quadrupled since 2010. Now, visitors can enjoy 4,000 square metres of exhibition space, excellent catering and a relaxed networking atmosphere every year. The location offers ideal conditions for the event and is therefore a great choice for the e-Commerce Day!

Source: Kaufland

The RheinEnergieSTADION is more than just a venue. The exclusive guided tours are an integral part of the e-Commerce Day programme.

Another advantage of the event location is its proximity to Cologne’s Playa Beach Club, where the warm-up event takes place every year on the evening before the actual event. Come rain or come shine, in warm or cold weather – the relaxed beach atmosphere, including a barbecue buffet, cocktails and beach volleyball tournament, always ensures a great atmosphere and the perfect start to an unforgettable event!

Source: Kaufland